Startup Strategy
Startup Strategy
Building a Channel for SaaS Companies – Challenges and Opportunities
Reinventing the channel for the cloud computing era Building a profitable network of channel partners used to be the “holy…
by Tien-Anh NguyenStartup Strategy
3 Product Prioritization Pitfalls to Avoid
A product’s success is highly dependent upon management’s ability to effectively prioritize product development in a way that best utilizes…
by Brandon HickieStartup Strategy
B2B Social Media: No time to tweet it? dlvr.it!
Don’t have time to promote your content effectively via social media? Fear not, I have a great solution for you!…
by Corey O'LoughlinStartup Strategy
Want to be Successful… Three Traits Every CEO Needs
OpenView Partners is a Boston based venture capital firm with heavy software operational experience that invests growth capital in expansion…
by George RobertsStartup Strategy
Reposted vs. repurposed content – what’s the difference?
Repurposing content is a key component of any good online marketing strategy. But some marketers new to the content game…
by Brendan CournoyerStartup Strategy
The Changing Role of the Corporate Recruiter
OpenView Labs currently has two full-time recruiters on board (including myself), who recruit for our firm and for the companies…
by Diana MartzStartup Strategy
Influence marketing: Why is it important to target a small group of online influencers?
An important component of an expansion stage company’s online marketing strategy has to do with targeting the right group of…
by Faria RahmanStartup Strategy
Assessing New Product Opportunities: A Guide to Structured Product Assessments
In most companies there is no shortage of ideas about new product opportunities or how to improve current products. However,…
by Brandon HickieStartup Strategy
Industry Knowledge is Power in Sales
Attention all sales reps: read, read and read some more. Some of the best advice that I can give to…
by OpenView