Startup Strategy
Startup Strategy
Three simple but effective questions for your customer research
Three magic questions for voice of the customer research Coming out of a VOC research with a portfolio company of…
by Tien-Anh NguyenStartup Strategy
Top Social Media Questions of Today’s Small Businesses
With social media success stories gaining popularity, group-buying, location-based services, SEO, blogging and others have become part of a small…
by Faria RahmanStartup Strategy
How to Recruit an Effective Board of Directors
There are a few key turning points in an early stage software company’s life. One of the biggest comes when…
by Firas RaoufStartup Strategy
Content Marketing Experiment: A/B Testing
A Look at Content Marketing Metrics CCO recently pointed out that the quants are taking over marketing in this quarter’s…
by Amanda MaksymiwStartup Strategy
B2B Social Media: Timing your Marketing Efforts Properly
A few weeks ago, HubSpot hosted a webinar on The Science of Timing which was easily the most informative webinar I have ever…
by Corey O'LoughlinStartup Strategy
Finding a Buyer-Persona Mentor
So you’ve reviewed and digested the content that your marketing team has provided your sales team regarding your buyer-persona —…
by OpenViewStartup Strategy
The Overloaded Founder- Is this you?
I was walking through Boston with my wife over the weekend on one of the first warm and sunny days…
by Scott MaxwellStartup Strategy
3 ‘PRIVACY’ Takeaways from the Google Buzz FTC Settlement in March 2011
As you may have heard, Google settled with the Federal Trade Commission regarding its rollout of Google Buzz and its…
by Jeremy AberStartup Strategy
Recruiting Tips: Creative Job Descriptions
Today I was speaking with an HR Director at one of our portfolio companies and we discussed the idea of…
by Diana Martz