Startup Strategy
Startup Strategy
What You Don’t Know About “Naked Licensing” Can Hurt You!
Ok, ok, this is a legal blog, so I am actually talking about naked trademark licensing issues here (a few…
by Jeremy AberStartup Strategy
Start up blogs
As an OpenView Venture Partners analyst I talk to a lot of great entrepreneurs, management teams and energized CEOs on a…
by Peter ZottoStartup Strategy
How to Marry Content Marketing with your Employees’ Strengths
Use Content Marketing & Tap into your Employees’ Strengths Ok, we’ve all heard it before. “I don’t have time…I don’t…
by Amanda MaksymiwStartup Strategy
Did social media have a big influence on holiday sales?
Social media is an important component of an expansion stage software company’s marketing strategy. However, a recent survey by market…
by Faria RahmanStartup Strategy
A Question You Should Ask Yourself… Are You a Good Boss or a Great One?
As an operational executive with over 30 years of experience in the software industry, trust me, I worked for some…
by George RobertsStartup Strategy
Online Marketing Strategy: The Power of Word of Mouth
Word of mouth, or the passing of information from one party to the next, is a valuable marketing tool for…
by Corey O'LoughlinStartup Strategy
Business Development Strategies: Creating your own online brand
Social media makes it easy for everyone and anyone to showcase their own online brand — whether for personal or…
by OpenViewStartup Strategy
Innovative Market Research
I recently attended OpenView Senior Adviser Luke Hohmann‘s Innovation Games ® class, where I was exposed to a whole new form of…
by Igor AltmanStartup Strategy
Review: Sales Management (Part I) – Robert Calvin
This week at Openview we are hosting a Sales Execution Forum for our portfolio companies. To continue with the theme…
by Er-Si An