Startup Strategy
Startup Strategy
Losing Employees? The Easiest — And Cheapest — Way to Improve Employee Retention
Employee retention is crucial for any successful business. But is it possible to keep your employees happy without spending money you don't have?
by Katy Smigowski Startup Strategy
Recruiting 101: How to Sell Top Candidates on Your Job Opportunities
In such a competitive talent market, tech companies need to learn how to sell candidates on their job opportunities. Find out what you need to break through.
by Carlie Smith Startup Strategy
5 Ways to Build Your Company Like a Super Bowl Contender
With Super Bowl Sunday right around the corner we're highlighting five defining values of the championship teams and how you can apply their winning mentality to your business.
by OpenView Startup Strategy
The Science of Memorable Marketing: Why You Should Be Using More Visuals — Weird Ones
Is there a simple secret to creating content that grabs your audience's attention and leaves a lasting impression? Indeed there is. Use more visuals — the weirder the better. It's science.
by Jonathan Crowe Startup Strategy
Market Exit Positioning Takeaways: The Nest Labs Success Story
Most startup executive teams can only dream of an outcome like Google's acquisition of Nest. Nevertheless, the Nest story is a great case study on how to best position your company for an exit.
by Brandon Hickie Startup Strategy
Should You Be Leaving Your Social Media to an Intern?
Social media interns have become quite popular and are cheaper than full-time employees. But should they really be in charge of your social media efforts?
by Alex Flores Startup Strategy
The Great Hunt for Talent: 5 Strategies for Recruiting Top College Grads
Discover five ways you can position your company to appeal to more top college grads.
by Salima Ladha Startup Strategy
The Four Types of Sales People — and Which One You Should Hire
Your company is growing and you need to hire sales people fast, but do you know what qualities are really going to best serve your organization? See this breakdown of the four types of sales people to help you zero in on the right candidates for you.
by Diana Martz Startup Strategy
Why Is Describing Buyer Personas So Difficult?
The qualitative nature of buyer insights research makes it hard to communicate the essence of buyer personas and makes them more liable to misinterpretation.
by Tien-Anh Nguyen