Startup Strategy
Startup Strategy
Creating a Feedback Loop Between Researchers and Sales
Do your sales and research teams have communication issues? Read on for some tips on how to establish a feedback loop between researchers and salespeople.
by Sudip Verma Startup Strategy
Your New Go-to Guide to Content Marketing!
OpenView’s New Guide Explains How to Build a Content Factory A few weeks back, I wrote a blog post asking…
by Kevin Cain Startup Strategy
Internship Programs: Learning from Condé Nast’s Mistakes
Why did the successful Condé Nast internship program get canceled? The answer: Their internships were unpaid, or paid well below minimum wage, and that caught up to them.
by Meghan Maher Startup Strategy
Why Don’t Interviewers Provide Specific Feedback?
How can you provide helpful and informative feedback to job candidates?
by Katy Smigowski Startup Strategy
The Data Janitor’s Guide to Excel
Nobody loves being an MS Excel data janitor. But if you have to be one, you might as well use an industrial mop instead of a toothbrush. Here's how.
by Nick Petri Startup Strategy
6 Marathon Lessons for Content Marketers
I’ve been a content marketer for years, but it wasn’t until I arrived at a OpenView’s “content factory” that I…
by Morgan Burke Startup Strategy
Learn from Samsung: Should You Be a First Mover or Fast Follower?
Should you rush your product to market or let the competition make the first move? Samsung's release of the Galaxy Gear smartwatch provides a valuable lesson in choosing between a first mover or fast follower approach.
by Sudip Verma Startup Strategy
The 23 Qualities of The Best Content Marketers
Throughout my career I’ve been lucky enough to meet some of the best content content marketers in the country. These…
by Kevin Cain Startup Strategy
How to Not Lose Candidates During the Interview Process
Too many top candidates are lost throughout the interview process, which is something that can be easily avoided. Here's how to optimize your interview process.
by Meghan Maher