Startup Strategy

Startup Strategy
4 Reasons Facebook’s “Company Town” Is a Bad Idea
Facebook made headlines with the announcement of its new $120 million housing complex. But will its company town approach set a new trend or be a cautionary tale?
by Meghan Maher
Startup Strategy
What is a Returnship? Great Opportunity or Liability?
I recently came across a new term to add to my recruiting/HR vocabulary: returnship — a play on internship focusing on providing an on-ramp to candidates who have been out of the workforce.
by Katy Smigowski
Startup Strategy
Work Happy: The Top 3 Perks to Offer Your Employees
When it comes to determining what perks to offer employees you have no lack of options. Here are the top three I think can help foster a collaborative culture and an overall positive working environment.
by Carlie Smith
Startup Strategy
The Day I Stopped Making Cold Calls
Want to learn how you and your sales or prospecting team can warm up prospects prior to connecting live? Here is how I stopped making cold calls and adopted a better approach.
by CeCe BazarStartup Strategy
Do You Hire with Your Head or Your Gut?
Which should hiring managers rely on most when interviewing — data or instincts? Learn a how to make a better hiring decision by utilizing a three-pronged approach.
by Katy Smigowski
Startup Strategy
How the Red Sox Won Back the Hearts of Boston Through Brilliant Marketing
In just one season, the Red Sox managed to reinvent themselves and recapture their fan base. Here are five rebranding lessons from the team's miraculous turnaround you can bring to your business.
by Alex Flores
Startup Strategy
Tech Companies: 3 Reasons to Sign Up for a Career Fair ASAP
Fall has begun, and so has career fair season. Don't pass up these treasure troves of potential employees!
by Meghan MaherStartup Strategy
Quick Tips to Attract Top Talent
We all know that job candidates want to impress you — but what should you be doing to impress them? Read these quick tips to attract top talent.
by Carlie Smith
Startup Strategy
AIM and the Workplace: 4 Instant Messenger Lessons to Apply in Business
We all remember our days on AOL Instant Messenger, right? Here are four relatable lessons from AIM you can apply to your daily business practices.
by CeCe Bazar