Startup Strategy
Startup Strategy
Blurred Lines in the IT Channel: The Difference Between a VAR and a MSP
The IT channel is changing. Fast. Learn how to distinguish between Managed Service Providers (MSPs) and Value-Added Resellers (VARs) and determine which resellers offer the best opportunity for your Saas company.
by Nick Petri Startup Strategy
Nokia’s Power Play: A Case Study on Strategic Partnership Positioning
Startup and expansion-stage company lessons from Nokia’s strategic partnership positioning success with Microsoft.
by Brandon Hickie Startup Strategy
Make Quick Impact With This 5-Day Content Marketing Plan
Want to know what one of the biggest mistakes people make is? It’s talking about things rather than doing them.…
by Kevin Cain Startup Strategy
Want to Know the Future of Your Market? 4 Things to Learn about Your Competition
If you are looking to enter a new market or to redefine your positioning in an existing market, a thorough…
by Tien-Anh Nguyen Startup Strategy
4 Types of Tech Recruiting Events You Should Be Hosting & Attending
Expansion-stage software companies can’t rely on inbound recruiting methods alone if they want to hire top performers. Discover four types of tech recruiting events your company should be attending and hosting.
by Diana Martz Startup Strategy
Hired.com: As Good as it Seems?
Hired.com has established itself as a new hub for tech hiring and recruiting, but is it really all that?
by Katy Smigowski Startup Strategy
Run Your Best Marketing Campaign of the Year with the SalesLoft Prospector Tool
Beat your competitors and run your best marketing campaign of the year with the SalesLoft Prospector tool.
by OpenView Startup Strategy
Reference Checks 2.0: Reimagining Vetting in the Social Media Era
With many employers utilizing technology to vet potential employees here are a few guidelines for conducting more creative and objective reference checks.
by Salima Ladha Startup Strategy
Not-So-Secret Keys to Preparing for and Conducting Successful Interviews
One of the top blunders in interviewing is going in unprepared — this holds true for both the interviewer and candidate. Follow these quick tips to ensure you are properly preparing for and conducting successful interviews.
by Carlie Smith