Startup Strategy
Startup Strategy
Do These Companies Have the Best Career Pages Online?
If you want to attract top candidates to opportunities at your company, you've got to have an engaging career page. Here are four examples of the best career pages online.
by Carlie Smith Startup Strategy
Stop Assuming Your Inbound Leads Are Being “Handled”
Many companies have a buttoned-up process for outbound leads, while inbound leads repeatedly slip through their fingers. Here are three questions to help you ensure a successful inbound lead handoff.
by CeCe Bazar Startup Strategy
Salespeople: “Don’t You Forget about Me…” Because I Will Keep Pinging You
Of all people, salespeople should be able to identify with recruiters. Sadly that's not always the case. Here is a quick lesson in recruiter etiquette for salespeople.
by Lindsey Gurian Startup Strategy
3 Reasons to Give Your Sales Team an Asset Package
What is an asset package and how can it help your sales team? Discover three reasons why it is one of the most important sales materials you can provide.
by Sudip Verma Startup Strategy
End of Summer Slumps: 3 Steps to Offboarding Your Interns
Hopefully your interns have provided great value to your team over the last few months, but now — just like summer — all good things must come to an end. Here are three steps to take to make sure you are offboarding your interns effectively.
by Meghan Maher Startup Strategy
Email Marketers: Gmail Wants to Kill Your Babies (How NOT to React to Gmail Tabs)
What's the deal with Gmail tabs and why are email marketers so up in arms about them? Here are three ways you shouldn't react.
by Jonathan Crowe Startup Strategy
The 5 Characteristics of High-Impact Content
I’m going to tell you something that you’re not going to like. Most companies don’t do a great job of…
by Kevin Cain Startup Strategy
The Hardest Part of Market Segmentation
Learning how to develop an effective market segmentation hypothesis is the first critical step to discovering your company's key competitive edge.
by Tien-Anh Nguyen Startup Strategy
Is Your Hiring Process a Circus? A Note from Your Recruiting Ringmaster on Establishing Order
Recruiters are often tasked with being the ringmasters in the circus that is many companies' hiring routines. Learn how to better organize your hiring process to avoid missing out on top talent.
by Lindsey Gurian