Startup Strategy
Startup Strategy
7 Keys to Being a More Productive Interviewer
Candidates aren't the only ones who should come to an interview fully prepared. This list of seven interviewer tips will help ensure you have the most productive interviewing process possible.
by Carlie Smith
Startup Strategy
Are the Boston Celtics Set to Become the Lean Startup of the NBA?
Goodbye Doc. So long Garnett and Pierce. The Boston Celtics are in full-on rebuilding mode, but does that also mean they have an opportunity to be the new disruptive lean startup of the NBA?
by Brian Carthas
Startup Strategy
Your Google Reader Last Call: Import or Backup Your Feeds Today!
Today is the day. It's Google Reader's last call. You don't have to stop reading RSS feeds, but you can't read them there.
by Jonathan Crowe Startup Strategy
Mining Your CRM for Buyer Insights
In part 1 of this 2-part series, I explained how to extract a list of buyers from your CRM. In this post, I explain how to analyze them.
by Nick Petri Startup Strategy
If Your BDRs Aren’t Executing as Researchers for Marketing and Product Then Shame On You!
Outbound lead generation teams (or BDRs) are of course responsible for building the pipeline with qualified leads, but did you know they can also be an invaluable source of prospect research?
by OpenViewStartup Strategy
5 Great Examples of Customer-Centric Marketing Mission Statements
Five marketing mission statement examples from top brands running successful relationship marketing programs. See how they can inspire you to be more outwardly customer-centric.
by Luis Fernandes Startup Strategy
If You Are Not on LinkedIn You Should Be Fired
The world of B2B buying and selling has changed. If you are a sales rep and you are not on LinkedIn, then you should be on the way out.
by Ori Yankelev Startup Strategy
Product Development Lessons from NASA
How did NASA make it to the moon before 1970? A key product development decision was instrumental in beating the Russians to the moon.
by Sudip Verma Startup Strategy
Goal Setting for Q3: Marketers, Get Planning
Goal setting for marketers should be about not only the end goal, but prioritizing the actionable steps you need to take to get there. That's where a good workplan comes in.
by OpenViewStartup Strategy
If You Think Scalability Is All About Developing Software, You’re Wrong
In part one of a three-part series on software scalability, former PayPal executive and serial entrepreneur Mike Fisher addresses the three things that can help (or prevent) growing software businesses from scaling efficiently.
by Mike Fisher