Startup Strategy
Startup Strategy
Attacking Competitor Segmentation Blind Spots
Here at OpenView Labs, we’re big fans of segmentation. I won’t go too far into how or why we think…
by Nick Petri Startup Strategy
Expansion-stage CEOs: Have You Found Your Second-in-Command?
Successful fast growth companies have a secret sauce: A problem solving, operationally focused second-in-command. I am not going to beat…
by Tien-Anh Nguyen Startup Strategy
How Good Are You at Using Social Media to Distribute Your Content?
The number of social media sites has exploded in recent years, bringing hundreds of potential new marketing channels onto the…
by Kevin Cain Startup Strategy
Determining Market Size: It Is NEVER Just a Number
The idea of determining market size down to a single number is deceptive. There is no one magic number that can measure the economic potential of a technology company.
by Tien-Anh Nguyen Startup Strategy
Use Your Internal Recruiters as Advisors: 4 Business Insights They Offer
When it comes to hiring, internal recruiters are the eyes and ears of the market. Learn more about the business insights recruiters offer and how to take advantage of it.
by Carlie Smith Startup Strategy
6 Steps to Retooling Your Professional Services During the Expansion Stage
Ken Lownie, a consultant specializing in building and scaling professional services teams, share six steps for optimizing your professional services business.
by Firas Raouf Startup Strategy
Tips on Getting Your Relationship Marketing Strategy Going
Marketers working in the trenches can often be skeptical when it comes to considering adopting another “new” strategy. These tips will help you to get your relationship marketing strategy adopted and running efficiently.
by Luis Fernandes Startup Strategy
Not the Usual Suspects: 4 Unconventional Social Media Platforms for Business
With the ever-changing landscape of social media it's important to stay ahead of the curve. Learn more about four unconventional social media platforms that could possibly benefit your business.
by Alex Flores Startup Strategy
It’s Finally Summer! Time to Manage Those Summer Interns You Hired
How do you go about managing interns effectively without impeding your own work? Read these three tips to find out!
by Meghan Maher