Startup Strategy
Startup Strategy
4 Reasons Your Employees Should Be Active on Social Media
If your workforce isn't active on social media you're missing out on a world of opportunities. Here are four compelling reasons to get your employees building their social presence now.
by Megan McNeill Startup Strategy
B2B Customer Segmentation: Customer Tenure Analysis by Firmographics
Last week, I explained how a combination of monthly recurring revenue (MRR) and monthly recurring cost (MRC) analyses of your…
by Brandon Hickie Startup Strategy
Intern Interviewing 101: The Best Questions You Need to Ask
Standard interviewing techniques don't always work for interns. Here are examples of the best intern interview questions you should ask.
by Meghan Maher Startup Strategy
Want to Improve Your Outbound Lead Generation? Leverage Marketing
To build better lead lists your marketing and outbound lead generation teams need to be on the same page. These three tips will help you foster more effective inter-team collaboration and generate more productive lead lists.
by Ori Yankelev Startup Strategy
Are You Selling Trust or Software? A Crucial SaaS Lesson from Salesforce.com’s Trust Site
Salesforce.com was spending way too much time negotiating its SLA, so what did it do? It simply moved the material to a dedicated trust site. And you can, too.
by Jeremy Aber Startup Strategy
Recruiters: Stop Using So Many Buzzwords in Your Job Descriptions!
Are your job descriptions overflowing with hyperbolic buzzwords? Learn how to bring them back to earth with practical, measurable job requirements.
by Katy Smigowski Startup Strategy
Market Size and Its Impact on Sales Ramp Up
SaaS market size matters, but optimizing sales and marketing efficiencies in pursuit of the most capital efficient CAC economics often comes down to starting off highly focused and specialized.
by Firas Raouf Startup Strategy
What’s in A Name? Lessons from United Airlines’ Rebranding Blunder
A lesson in rebranding gone wrong. Learn why United Airlines' "Allegis" misadventure is a prime example of how important picking the right company name is to the rebranding process.
by Sudip Verma Startup Strategy
Employee Retention Tactics, Part 5: The Pros and Cons of Work-Life Balance Policies
Work-life policies are becoming more prevalent and in-demand, but how effective are they and are they right for your organization? Here is a list of pros and cons to keep in mind.
by Salima Ladha Startup Strategy
5 Steps to Creating a Marketing Action Plan that Drives Business
Want to take your marketing efforts to the next level so that they really drive business? If so you, you'd probably benefit from creating a marketing action plan to guide you and help ensure that you're focused on the right stuff. Find out how to do so in this post.
by Kevin Cain