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Startup Strategy

Startup Strategy

Are Your Recruiting Metrics Getting in the Way of Quality Hiring?

Before you let your recruiting metrics run the show, ask yourself — would you rather have any candidate or the right candidate in the seat?

by Lindsey Gurian

Startup Strategy

The Decision Maker’s Mark: Why Being a Leader Means Not Being a Waffler

Nothing can paralyze a business more than a leader who is tentative or hesitant about making decisions. Here are lessons I learned that can help you with your own leadership decision making.

by George Roberts

Startup Strategy

6 Tips for Navigating the Most Difficult Stage in SaaS Growth

Jason M. Lemkin, CEO and co-founder of EchoSign, offers six tips for navigating the challenges your company will face during the most difficult stage of SaaS growth.

by Jason Lemkin
Outbound lead generation

Startup Strategy

Employee Retention Tactics, Part 1: Does the Ideal Compensation Package Exist?

My series on employee retention tactics kicks off with a focus on how to stay competitive with your compensation, benefits, and perks.

by Salima Ladha
Choose a PR Firm

Startup Strategy

Ready to Choose a PR Agency? Keep These Points in Mind.

Before you spend another second thinking about choosing a PR agency, make sure that you really need one. The fact of the matter is that they are expensive — typically costing a minimum of $8,000 to $12,000 a month — so you had better be sure that what you hope to achieve justifies the expense.

by Kevin Cain

Startup Strategy

Entrepreneurship and Innovation Lessons from Boise, Idaho

Boise can boast it is the birthplace of two of the largest airlines in the United States. Here are three entrepreneurship and innovation lessons from its early aviation pioneers.

by Tien-Anh Nguyen

Startup Strategy

Is Your Content Strategy Caught in a Groundhog Day Time Loop?

Trying the same content marketing tactics over and over and reliving the same old results? You're stuck in the Content Marketing Time Loop. Here's how to bust out.

by Jonathan Crowe

Startup Strategy

Recruiting Tips: Choosing Between Passive vs. Unemployed Candidates

Recruiters tend to love aggressively going after passive candidates, but should they be considering unemployed candidates just as often?

by Katy Smigowski

Startup Strategy

Unlike Larry Page, You Do Have Competition

In an interview with Wired, Google CEO Larry Page told entrepreneurs not to pay attention to their competition. I respectfully disagree.

by Nick Petri
Outbound Lead Generation Team Messaging Dashboard

Startup Strategy

Sales and Marketing Collaboration: Creating a Feedback Loop Between Your Outbound Lead Generation Team and Marketing

Creating a feedback loop between your outbound lead generation team and marketers is a great way to encourage sales and marketing collaboration.

by Ori Yankelev

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