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Startup Strategy

Startup Strategy

Which Paid LinkedIn Account Options Are Right For You?

LinkedIn is a must-have for your internal recruiting/talent team, but you need to do your research to determine which paid LinkedIn account options are best for you.

by Meghan Maher

Startup Strategy

6 More Targeted User Education Tactics to Try

Last week, I shared  six innovative targeted user education tactics that B2B software companies are using to drive increased levels…

by Brandon Hickie

Startup Strategy

3 Recruiting Tips for Working with Hiring Managers

An internal recruiter’s job involves managing hiring managers almost as much as managing candidates. Here are three recruiting tips for working with them effectively.

by Katy Smigowski

Startup Strategy

Business Plan: Write Yours & Stay Focused

Learn why writing a business plan is a good idea for your company, and read through an example of one for inspiration.

by mkolodziej

Startup Strategy

Posts I’m Most Proud of from 2012: An End-of-Year Personal Blogging Reflection

OpenView Labs team members have incredibly aggressive content goals, not to mention other internal and (most importantly) external portfolio goals.…

by OpenView

Startup Strategy

The Lost Customer Outreach Problem: Which Ones Do You Reach Out To?

Which of your lost customers do target to lure back? Here is a primer on how to structure your outreach and whom to target.

by Sudip Verma

Startup Strategy

Social Media in Tragedy’s Wake

For employees managing corporate social media accounts, what's the proper reaction to a tragedy? Post something? Leave it alone? Carry on as usual?

by Megan McNeill

Startup Strategy

Why You Need an NDA with Your Customers

Every expansion stage company should read this, as there are a few good nuggets on why you need an NDA with your customers.

by Jeremy Aber

Startup Strategy

How an Active Social Presence Can Take Your Recruiting to the Next Level

To remain competitive, it’s crucial for your talent team to develop and maintain an active social presence.

by Carlie Smith

Startup Strategy

Outbound Lead Generation Rep to Sales Rep Ratio? Who Cares!

There's one question I get asked frequently: Is there an ideal ratio between outbound lead generation reps and sales reps? My answer typically surprises.

by Ori Yankelev

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