Startup Strategy
Startup Strategy
Breaking Down the Elements of Startup Burn Rates
Want to stop speculating about startup burn rates? Here’s how.
by jminton
Startup Strategy
The ExactTarget Strategy that Created Massive Demand Gen from Content
SaaS marketing advisor Shawn Herring shares the playbook he used to drive demand with wildly successful content campaigns at ExactTarget.
by Shawn Herring Startup Strategy
Why the Most Important Success Metric in SaaS is Misleading
What’s the first metric VCs hunt for in your pitch deck? Easy… committed monthly recurring revenue (CMRR). Everyone knows…
by Blake Bartlett Startup Strategy
Why Startups Need to Steal the Apple Watch Go-to-Market Strategy
When Apple releases its highly anticipated Apple Watch in April, the company’s newest product will likely be met with praise…
by Scott Maxwell Startup Strategy
A Simple Playbook for Out-Innovating the Competition
The most successful innovators don’t allow the competition to dictate their next move. They create their own game plans and…
by George RobertsStartup Strategy
Understanding Natural Network Effect
As your startup begins to get off the ground, ask yourself if a natural network effect exists that you can leverage.
by jminton Startup Strategy
6 Unfair Advantages Your Startup Has Over “Inflated” Competitors
There’s been a lot of discussion about unfair advantages this week. I’m talking, of course, about the media storm around…
by Scott MaxwellStartup Strategy
The One Thing VCs Love to See Even More Than Growth
What VCs Look For A few years ago, I interviewed a candidate for a VP of Sales position at one…
by Scott Maxwell Startup Strategy
Learn the Secrets Behind 45 SaaS IPOs
IPOs are generally regarded as the idealized jackpot when it comes to venture-backed exits. That’s because going public, as opposed…
by OpenView