Startup Strategy
Startup Strategy
Competitive Marketing Strategy: How to Dethrone a Powerful Incumbent
In order to take on an established competitor, your company needs to establish a competitive marketing strategy using these five steps.
by Nick Petri Startup Strategy
Is Your Company Allowing Underperforming Employees to Fire Themselves?
Underperforming employees can be damaging to the company as well their colleagues. You need to deal with them proactively rather than wait for situations to work themselves out.
by Lindsey GurianStartup Strategy
Best Practices When It Comes to Sales Pipeline Stage Definitions
At the expansion stage, most companies are trying to nail their opportunity or sales pipeline stage definitions.
by OpenView Startup Strategy
Lost Customer Survey Invitation Template
Last week, I shared 10 automated lost customer survey design tips. This week, I will share an example of an…
by Brandon HickieStartup Strategy
Protect Yourself from 5 Common Startup Risks
Protect your company from five of the most common startup risks.
by mkolodziej Startup Strategy
Workplace Issues: Stop Complaining and Start Solving
When individuals spend more time and energy complaining about workplace issues than focusing on fixing the problem at hand they become the issue, themselves.
by Katy Smigowski Startup Strategy
Transparency and Humility: The Key to Crisis Management and Customer Satisfaction
You aren't in the software business if you haven't had to deal with software crisis management. The key to maintaining customer satisfaction? Handling it with transparency and humility.
by Firas Raouf Startup Strategy
Best Email Prospecting Tactics: Optimize Email for Mobile
The fourth tip in my series on the best email prospecting tactics is to optimize email for mobile by taking five steps and following two important rules.
by Ori YankelevStartup Strategy
Startup IPOs: Gone for Good?
Why are startup IPOs on the decline? Dive into the data and find out.
by mkolodziej Startup Strategy
Defining Audience Engagement: What Marketers Talk About When They Talk About Engagement
It's one of the biggest marketing buzz words of them all, but what does "engagement" really mean? In this series we'll discuss defining, measuring, and creating audience engagement via your business blog.
by Jonathan Crowe