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Startup Strategy

Startup Strategy

Five Startup Tips from The Beatles

There's a lot one can glean from lives and music of the Fab Four, and entrepreneurial advice is no exception. John Greathouse, partner at Rincon Venture Partners offers his favorite Beatles-inspired startup tips.

by John Greathouse
Brand Influence

Startup Strategy

Brand Influence: Is Your Company Maximizing the Return on Its Efforts?

Over the last 4 weeks, I have written a series of posts on how to measure an individual’s online influence…

by Brandon Hickie
content factory

Startup Strategy

Why Your Company Needs a Content Factory

If I asked you to close your eyes and imagine a content factory, what would you envision? Most of us…

by Kevin Cain
Product Defect Tracking Process Flow Chart

Startup Strategy

Why Having a Unified Defect Tracking Process Matters

A defect tracking process is a critical component of product development and application lifecycle management, as customers and users are…

by Brandon Hickie

Startup Strategy

Are You Looking or Not? Make Yourself Available To Interview

If you're looking for a job you need to be prepared to make yourself available for an interview. Here are suggestions for being as accomodating as possible.

by Meghan Maher

Startup Strategy

The Best Email Prospecting Tactics

Email prospecting can extremely effective when done right. This post kicks off a series on the best tactics to get you started or help you improve.

by Ori Yankelev

Startup Strategy

It’s All About Discoverability: Is SEO Dead? Does It Matter?

Is SEO dead? Is SMO the heir apparent? Does any of it really matter in the the long march towards discoverability?

by Jonathan Crowe

Startup Strategy

Can a Growing Company Grow Faster While Spending Less?

A lot of growing businesses face a common issue as they advance past the early stages of their development: How…

by Firas Raouf
Content Marketing Lessons from Fifty Shades of Grey

Startup Strategy

Content Marketing Lessons I Learned By Not Reading Fifty Shades of Grey

I've never read Fifty Shades of Grey, but the wildly popular novel has nevertheless taught me some important content marketing lessons that you should know. In this post I evaluate whether or not the novel should be considered good content.

by Kevin Cain

Startup Strategy

Thank You Note Writing 101

Thank you letters can be crucial. Depending on the situation, the right thank you note can even make or break your chances of getting the job.

by Meghan Maher

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