Startup Strategy
Startup Strategy
Think References Aren’t that Important? Think again.
Many job offers hinge on the candidate’s references coming back positive, so it's surprising when people have not taken the time to thoughtfully choose their references. What should you look for in a reference? Here are some helpful tips.
by Lindsey Gurian
Startup Strategy
Changing Jobs: Why It’s Good To Switch it Up.
To those suffering at a job that doesn’t work for them but aren’t searching for other opportunities because they don’t want to be a “job hopper” – I got news for you. It’s normal to make a change, and it could be good for your long-term success.
by Katy Smigowski Startup Strategy
SaaS Marketing: Win by Emphasizing the “Service”
In my last post, I dissected the fundamental issues with SaaS marketing techniques in that most strategists still think of…
by Tien-Anh NguyenStartup Strategy
26 Data-Backed Tips to Help Avoid Founder Failure
Nobody ever wants to fail. And yet many founders do. It can happen for a number of reasons, but all…
by Contributing Author Startup Strategy
New Example of B2B Content Marketing at Work
Think about adding on a content hub to your content marketing repertoire to build thought leadership, brand awareness, and community engagement within your target audience.
by Amanda Maksymiw Startup Strategy
Should I Stay or Should I Go? When You’re Contemplating a Career Move
If you are unhappy with your current job, salary aside, you need to assess the reasons why and whether your new opportunity improves on those deficiencies. Otherwise you will end up in the exact same situation.
by Meghan Maher Startup Strategy
Why Management Teams Should Consider Adopting Contract Renewal Rate as a KPI
Some startup and early expansion-stage company management teams prioritize new customer acquisition while discounting the value of customer retention statistics like contract renewal rate, but they do so to their detriment. Here's why.
by Brandon Hickie Startup Strategy
Why Service — Not Technology — Is the Most Important Thing Your Cloud-based Company Can Deliver
I cringe a little bit when I hear people describe cloud-based technology and services as revolutionary. What’s really revolutionary about…
by Firas Raouf Startup Strategy
Brand Awareness Survey: Customized Survey Invitation
Step by step, here's how you can use Outlook's mail merge function to send out a custom brand awareness survey. This will enable you to send a customized survey invitation to multiple target respondents at the same time.
by Brandon Hickie