Marketing and sales content is often chunky, fact-ridden and prolific to the point of distraction. The key to capturing and...
by vickilynn
Marketing automation gives you a platform to leverage content to move buyers down the purchasing cycle. [caption id="attachment_5728" align="alignright" width="168"]...
by vickilynn
Social media is key to customer retention. [caption id="attachment_5729" align="alignright" width="168"] Image provided by: {link:http://www.flickr.com/photos/xotoko/}xotoko{/link}[/caption] When Chris Brogan, the President...
by vickilynn
Reduce churn by managing your segments. [caption id="attachment_5730" align="alignright" width="112"] Image provided by: {link:http://www.flickr.com/photos/duanekeys/}duanekeys{/link}[/caption] In order to reduce churn (customers...
by vickilynn
Many companies make the mistake of implementing a generalist marketing style, instead of narrower and more credible 'specialist' tactics. [caption...
by vickilynn
To podcast or not to podcast? The Marketing Spot blog recently interviewed Mitch Joel, producer of the Six Pixels of...
by vickilynn
Most of today's product design shortcomings can be linked to disparate objectives caused by a lack of communication among the...
by vickilynn
Design inspiration is everywhere. [caption id="attachment_5732" align="alignright" width="113"] Image provided by: {link:http://www.flickr.com/photos/nord_modular/}Stan160{/link}[/caption] When volcanic ash felled his flight plans, Rich...
by vickilynn
Learning when and how to lose profit-eating, problem customers can be a slippery learning slope. [caption id="attachment_5733" align="alignright" width="168"] Image...
by vickilynn