Market Research
Market Research
Tips to Break Down SaaS Pricing
Pricing software is a dilemma at every company in the business of developing. SaaS pricing is even more complicated because of the number…
by Contributing AuthorMarket Research
Ask Now, Prosper Later
Consumers will not break down doors to explain what they love or hate about a product. In fact, if a…
by vickilynnMarket Research
Why the Customer Experience Counts
The importance of customer experience to your brand. Most companies use brand-tracking research to figure out which market communications are…
by vickilynnMarket Research
Lean into Agile Marketing
Agile is about more than just development. Agile is a type of project management usually used in software development. Lean…
by vickilynnMarket Research
The 4 D’s of Distinction
Brand matters and the way you convey your brand will make or break it. Succinct position statements are crucial to…
by vickilynnMarket Research
Why You Should Care About Your Brand
What Does it Mean to Have a Brand? In this video, Ellison Belt of Mojoloco, discusses what it means to…
by Contributing AuthorMarket Research
A Brand is More than a Flashy Logo
What is a Brand? In this episode of Good Morning Marketers, the panel dissects what a brand is at its…
by Contributing AuthorMarket Research
A Free Template for Creating a Marketing Strategy
“I want to start a blog.” It’s a common enough request, but how do you approach it in terms of…
by Contributing AuthorMarket Research
How to Not Suck at SaaS: Focus on Customer Development
My first take on this topic in last week’s post got a lot of attention, but not the attention I intended.…
by Firas Raouf