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Market Research

Market Research

Tips to Break Down SaaS Pricing

Pricing software is a dilemma at every company in the business of developing. SaaS pricing is even more complicated because of the number…

by Contributing Author

Market Research

Ask Now, Prosper Later

Consumers will not break down doors to explain what they love or hate about a product. In fact, if a…

by vickilynn

Market Research

Why the Customer Experience Counts

The importance of customer experience to your brand. Most companies use brand-tracking research to figure out which market communications are…

by vickilynn

Market Research

Lean into Agile Marketing

Agile is about more than just development. Agile is a type of project management usually used in software development. Lean…

by vickilynn

Market Research

The 4 D’s of Distinction

Brand matters and the way you convey your brand will make or break it. Succinct position statements are crucial to…

by vickilynn

Market Research

Why You Should Care About Your Brand

What Does it Mean to Have a Brand? In this video, Ellison Belt of Mojoloco, discusses what it means to…

by Contributing Author

Market Research

A Brand is More than a Flashy Logo

What is a Brand? In this episode of Good Morning Marketers, the panel dissects what a brand is at its…

by Contributing Author

Market Research

A Free Template for Creating a Marketing Strategy

“I want to start a blog.” It’s a common enough request, but how do you approach it in terms of…

by Contributing Author

Market Research

How to Not Suck at SaaS: Focus on Customer Development

My first take on this topic in last week’s post got a lot of attention, but not the attention I intended.…

by Firas Raouf

Market Research

You’ve Got Your Segments, What About Personas?

If you have followed my posts or my colleagues’ blog entries, you would know that we are very big on…

by Tien-Anh Nguyen

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