Market Research

Customer Success
Find your Unique Selling Proposition (USP)
Strategies for small business positioning. [caption id="attachment_5125" align="alignleft" width="240"] Image provided by: {link:http://www.flickr.com/photos/nchoz/}Nchoz{/link}[/caption] The number one question you must answer...
by vickilynn
Customer Success
Crafting a Startup Marketing Plan with Ease
Ilya Mirman understands marketing for startups. [caption id="attachment_6428" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/mikeschinkel/}MikeSchinkel{/link}[/caption] Mirman has dedicated the last decade to...
by Contributing Author
Customer Success
Customer vs. Competitor Marketing
Pros and Cons of Customer/Competitor Strategies "Should Your Marketing Strategy Be Customer Oriented or Competitor Oriented?" A recent 'Marketing Practice'...
by vickilynn
Customer Success
Elements of a Great Brand Story
[caption id="attachment_5331" align="alignright" width="240"] Image provided by: {link:http://www.flickr.com/photos/hellochris/}hellochris{/link}[/caption] Use life experience to captivate and convince. When writing stories about your...
by vickilynn
Market Research
Watch
Primary Versus Secondary Data, Part 3
There are vast differences separating primary and secondary data. OpenView Venture Partners held a Market Segmentation Forum where Luke Hohmann, a senior...
by Tien-Anh Nguyen
Customer Success
Competitive Advantage Research: Why You Need it Now

Scott Maxwell breaks down the keys to competitive advantage research, step by step.

by Scott Maxwell
Customer Success
Tips to Avoid Stale Data Tracking
[caption id="attachment_6030" align="alignright" width="183"] Image provided by: {link:http://www.flickr.com/photos/lrargerich/}Irargerich{/link}[/caption] Revisit Data Tracking to Discover the Real Story Tracking customer and brand...
by vickilynn
Customer Success
Business Models for Edgy Entrepreneurs
Traditional Business Models Not One Size Fits All You  have created the next best thing, but how will you make...
by vickilynn
Market Research
Winning Against Larger Vendors: Competing in an Established Market
Challenging the big fish without breaking the bank   While some special start-ups create new markets for themselves, most other...
by Tien-Anh Nguyen