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Market Research

Market Research

How a Small Startup Landed Yelp as a Big-Brand Partner

Long before the Socrata team picked up the phone to pitch Yelp, they had already logged an impressive number of…

by Blake Harris

Market Research

Thinking Like an M&A Expert: 7 Tips on Aligning Yourself with Potential Acquirers

It’s been a month since I joined OpenView, and I’m up and running. My onboarding paper work is finished, I’ve…

by John McCullough

Market Research

A Better Way for Startups to Prioritize Their Projects

Startups that find a way to focus on the few things that matter are typically the ones that succeed. Time…

by Brandon Hickie

Market Research

Why Uber is Set to Disrupt Amazon (and Other Tech Trends)

Understanding the shifts in technology and the direct impact to consumer behavior should be on the minds of any entrepreneur whether…

by Kyle Lacy

Market Research

Connecting the Internet of Things to B2B

By this point, the Internet of Things — or Machine-to-Machine Communications, or the Internet of Everything, or, simply, “IoT” —…

by Baiyin Zhou

Market Research

B2B Market Sizing: A Quick & Easy Way to Estimate Number of Potential Users

If you're trying to estimate the size of a particular market opportunity and your software is licensed per user one of the best places to find data is the U.S. Bureau of Labor Statistics (BLS). Here's a step-by-step example to help get you started.

by Brandon Hickie

Market Research

Field Guide to User Surveys

Need quick and regular feedback from a large sample? User surveys are your new best friend.

by jminton

Market Research

Sparking Innovation in the Hub

In November, MassTLC (Massachusetts Technology Leadership Council) hosted its annual Innovation unConference at the Hynes Convention Center in Boston. I was…

by Lane Sutton

Market Research

Metrics for Evaluating International Markets

When international opportunities come knocking, how do you know which opportunities are worth chasing and which aren't? Here are the metrics you need to make a confident decision.

by Brandon Hickie

Market Research

Want to Create a Successful Business? Stop Trying to Be a Swiss Army Knife

Trying to be everything for everyone is a recipe for failure. Learn how focusing on a smaller niche customer segment can yield bigger results.

by OpenView

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