Market Research
Market Research
How a Small Startup Landed Yelp as a Big-Brand Partner
Long before the Socrata team picked up the phone to pitch Yelp, they had already logged an impressive number of…
by Blake Harris Market Research
Thinking Like an M&A Expert: 7 Tips on Aligning Yourself with Potential Acquirers
It’s been a month since I joined OpenView, and I’m up and running. My onboarding paper work is finished, I’ve…
by John McCullough Market Research
A Better Way for Startups to Prioritize Their Projects
Startups that find a way to focus on the few things that matter are typically the ones that succeed. Time…
by Brandon Hickie Market Research
Why Uber is Set to Disrupt Amazon (and Other Tech Trends)
Understanding the shifts in technology and the direct impact to consumer behavior should be on the minds of any entrepreneur whether…
by Kyle LacyMarket Research
Connecting the Internet of Things to B2B
By this point, the Internet of Things — or Machine-to-Machine Communications, or the Internet of Everything, or, simply, “IoT” —…
by Baiyin Zhou Market Research
B2B Market Sizing: A Quick & Easy Way to Estimate Number of Potential Users
If you're trying to estimate the size of a particular market opportunity and your software is licensed per user one of the best places to find data is the U.S. Bureau of Labor Statistics (BLS). Here's a step-by-step example to help get you started.
by Brandon Hickie Market Research
Field Guide to User Surveys
Need quick and regular feedback from a large sample? User surveys are your new best friend.
by jminton Market Research
Sparking Innovation in the Hub
In November, MassTLC (Massachusetts Technology Leadership Council) hosted its annual Innovation unConference at the Hynes Convention Center in Boston. I was…
by Lane Sutton Market Research
Metrics for Evaluating International Markets
When international opportunities come knocking, how do you know which opportunities are worth chasing and which aren't? Here are the metrics you need to make a confident decision.
by Brandon Hickie