Market Research
Market Research
B2B Customer Segmentation: 6 Ways to Quickly Identify Target Market
6 one-off B2B customer segmentation exercises that B2B companies can do to quickly identify potential segmentation characteristics.
by Brandon HickieMarket Research
The Pitfalls of Launching Overseas
The key to successfully launching overseas lies in understanding the subtleties of your new market. There are a lot of…
by Dave Brock Market Research
Is Your Market Really As Big As You Think?
Blogger and entrepreneur Andrew Chen offers a simple test to help you face the facts and get honest about your market size.
by Andrew Chen Market Research
2013 Technology Disruption Trends
My predictions for 2013 technology disruption trends include prognostications on big data, new marketing technologies, content platforms, and more.
by Tien-Anh Nguyen Market Research
Market Insight: Look to Crowdfunding Sites
Get market insight from the analytics and feedback found on crowdfunding sites.
by mkolodziejMarket Research
Apple’s Brand Pricing Strategy In Its Early Days
Read about the development of Apple's brand pricing strategy from the company's former CEO John Sculley.
by mkolodziej Market Research
Market Solutions: How to Use What-Ifs To Find the Best
Read how to use what-if scenarios to separate the truly great market solutions from the good ones.
by mkolodziej Market Research
5 Keys to Simple, Effective Feedback Surveys
How do you create simple, effective surveys that stakeholders don't ignore, delete, or wish they could set on fire?
by Megan McNeill Market Research
The Windows Phone 8 Experience Hands-On: Does Microsoft Have a Winner?
Over the past few weeks I’ve been reviewing Microsoft’s Windows 8 Strategy and shared my initial impressions of the Microsoft…
by Sudip Verma