Marketing
Marketing
Agile for Marketing Teams – A Roadmap
Agile project management may once have been the exclusive domain of technical teams, but not any more. As the role…
by Ashley Murphy
Marketing
How B2B Companies Can Convert More Customers with Email
Most marketers still say that email delivers better ROI than other marketing channels: While that statistic speaks for marketers from…
by Eric Siu
Marketing
Helping is the New Selling: Why Drift Did Away with Lead Forms [Podcast]
We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a…
by OpenView
Marketing
Influencer Marketing for B2B Software
Influencer marketing is widely considered a B2C tactic. No Instagram photo of a famous person using your app is going…
by Elisa Silverman Marketing
10 Obsessions of a Modern B2B Marketing Leader (and How to Hire One)
There’s no question that B2B marketing has become increasingly complex and sophisticated. To keep up, today’s top marketers have also…
by Ashley Murphy Marketing
Winning the Hearts and Minds of Customers through Storytelling [Podcast]
Andy Raskin has worked with the likes of Uber, Square, Yelp and Salesforce to help these companies tell their stories.…
by OpenView Marketing
I Interviewed 17 SaaS Marketing Experts: Here’s What I learned About Growth
”The only way I know to accelerate progress is through learning from others.” – David Cancel, CEO of Drift Growing…
by Edward Ford Marketing
Marketing ROI Showdown: Which Digital Channels Perform the Best?
With so many digital channels these days, it can be hard to tell where you should be spending your time…
by Eric Siu Marketing
10 step approach to B2B Customer Segmentation [Infographic]
Customer segmentation is a critical component of a company’s go-to-market strategy. Identifying and prioritizing high value customer segments (and just…
by Ashley Murphy