Marketing
Marketing
Finding Balance: Marketing, PLG and a Developer Audience
The first rule of marketing to developers is to never market to developers. GitHub's VP of Growth Marketing, Wendy Perilli, explains how market to this community.
by Wendy Perilli Marketing
Measuring the Impact of Your Developer Relations Team
Your DevRel team can make a huge impact on your bottom line. But what metrics should they be measured against? OV's Ashley Smith explains here.
by Ashley Smith Marketing
The Type of Content To Produce At Every Lifecycle Stage (Part One)
Content is important at all lifecycles of a SaaS business. But, there are different types of content that should be used for each lifecycle. Here we'll explore content that can be used in the early stage of a SaaS org.
by Georgios Chasiotis Marketing
SurveyMonkey’s CMO on Marketing’s Role as the World Shifts Towards Product Led Growth [Podcast]
This week's BUILD episode features Leela Srinivasan, SurveyMonkey's CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.
by Ariel Winton Marketing
Customer Acquisition: What Are the Most Crucial Product Marketing Activities?
Shirin Shahin outlines the most crucial product marketing activities that need to be done in the customer acquisition stage for an early-stage startup.
by Shirin Shahin Marketing
7 B2B Marketing Trends for 2020
As the B2B buyer journey continues to evolve, there are a handful of things you need to be thinking about as we head into 2020. Find out what you need to know to make sure your marketing game is on point.
by Eric Siu Marketing
4 Ways Marketing Can Contribute to Company Culture
Considering that marketing content is likely to be the first thing a prospective customer or employee will interact with upon discovering your brand, marketing is the forefront of your brand, and ultimately, your culture. Here are 4 actionable ways that marketing can contribute to company culture.
by Amanda Nielsen Marketing
How to Nurture B2B Leads in a Shorter Time Frame
All B2B orgs strive to have quick conversations from lead capture to sale. Ultimately, it comes down to one thing: give your prospects exactly what they need, when they need it. But how? Find out here.
by Oren Greenberg Marketing
To Create a New Category, Name the New Game
Brilliant category narratives evangelize a new discipline for winning - while positioning the old one as obsolete. Andy Raskin explains.
by Andy Raskin