Marketing
Marketing
The PLG Pivot: Complementing Traditional Go-to-Market Tactics With Product-Led Elements
MongoDB's Laura Borghesi shares 3 critical ingredients for successfully pivoting from a wholly traditional marketing strategy to one that leverages PLG elements.
by Laura Borghesi Marketing
OV’s Tales from the Table Series: PR & Communications
OV's Casey Renner sat down with PR & Communications leaders from companies all over the Bay area. Over a great meal, they got to talking about their experiences and stories as it relates to the industry. Read some of their best advice here.
by Casey Renner Marketing
Hiring the Right CMO for your Company
What are the top skills you should look for when hiring a CMO? We outline the skills to find the perfect fit here.
by Justin Gray Marketing
8 Useful Copywriting Tips Every Startup Needs to Know
Copywriting is considered an essential skill for any founder. Learn how to successfully write copy that'll attract and convert your customers.
by Kevin Payne Marketing
Is Product Marketing Really Still a Mystery?
Product Marketing is a bit of a confusing role, but it's also one of the most critical as your business scales. Learn why it's so important and how to make it less confusing in your org.
by Shirin Shahin Marketing
The Network Effect: The Importance of the Viral Coefficient for SaaS Companies
Everyone wants to "go viral," but it's not a growth strategy you can rely on. There are, however, more predictable and controllable ways to harness viral and network effects. Learn more.
by Ashley Smith Marketing
7 Tips for Weaving Intent Data Throughout the Full Customer Lifecycle and Enterprise
Intent data is generating lots of buzz. But there are frequently overlooked enterprise-wide opportunities to use this powerful data. Fully operationalizing intent data requires strategic vision, explicit goals and deliberate execution.
by OpenView Marketing
Brand as a Differentiator: How to Build a Software Brand from Scratch
Building and distributing new software products has never been easier, which means it's hard for your brand to stand out. Learn how to build your brand from scratch to get a leg up on the competition.
by Veronica Gage Marketing
Don’t Just Follow the Buyer’s Journey, Enable the Buyer.
We are often rushing to build out a buyer’s journey, identify the personas and then map content along the journey.…
by Ali Din