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subscription pricing

Product

Is this the end of the subscription era?

Blue Apron, the meal kit delivery service that launched in 2012, promised to change the way Americans cook at home.…

by Kyle Poyar

Product

How Zendesk Launched an AI Bot to 120,000 Customers [Podcast]

Astha Malik, VP of Platform & Product Marketing at Zendesk, joins us to talk about Answer Bot, Talk Enterprise and…

by OpenView
Pricing

Product

What You Can Learn from HubSpot’s Iterative Approach to Pricing [Podcast]

Nailing pricing is crucial to the success of your business. But it’s often overlooked by early-stage startups. HubSpot’s Chief Strategy…

by OpenView
purchasing software survey

Product

Survey: What Buyers Find Most Important Before and After Purchasing Software

No product will ever meet all of the ideal criteria of a client. Especially when it comes to business software,…

by Brooklin Nash
customer success guide

Product

Soar Past the $100M Revenue Mark [Podcast]

When the market for Imprivata’s founding idea was too small, the company changed course and pivoted successfully to soar past…

by OpenView
2018 AI resources guide

Product

The 2018 Ultimate Guide to Artificial Intelligence

Editor’s Note: You can read our 2017 Ultimate Artificial Intelligence Resources Guide here. 2017 was a big year for artificial…

by Kyle Poyar
convertible notes

Product

How SaaS Companies Can Compete Under Commoditization

“Well, in our country,” said Alice, still panting a little, “you’d generally get to somewhere else – if you run…

by Steven Forth
startup playbook

Product

The Startup Playbook: The Product is Just Part of What You’re Selling

Editor’s Note: The following is an excerpt from The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans available on Amazon…

by Will Herman
subscription pricing

Product

5 Simple Pricing Hacks to Jumpstart Your Startup’s Growth

Pricing can be scary. Even slight changes can result in upset customers, bad PR, and, worse still, lost deals. Unfortunately,…

by Kyle Poyar
mastering SaaS pricing SaaStr

Product

SaaStr Annual 2018: Mastering SaaS Pricing

Editor’s Note: OpenView’s Blake Bartlett and Kyle Poyar literally wrote the book on SaaS pricing. Now they’re bringing ever more pricing…

by Blake Bartlett

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