Product

Product
Is this the end of the subscription era?
Blue Apron, the meal kit delivery service that launched in 2012, promised to change the way Americans cook at home.…
by Kyle Poyar
Product
How Zendesk Launched an AI Bot to 120,000 Customers [Podcast]
Astha Malik, VP of Platform & Product Marketing at Zendesk, joins us to talk about Answer Bot, Talk Enterprise and…
by OpenView
Product
What You Can Learn from HubSpot’s Iterative Approach to Pricing [Podcast]
Nailing pricing is crucial to the success of your business. But it’s often overlooked by early-stage startups. HubSpot’s Chief Strategy…
by OpenView
Product
Survey: What Buyers Find Most Important Before and After Purchasing Software
No product will ever meet all of the ideal criteria of a client. Especially when it comes to business software,…
by Brooklin Nash
Product
Soar Past the $100M Revenue Mark [Podcast]
When the market for Imprivata’s founding idea was too small, the company changed course and pivoted successfully to soar past…
by OpenView
Product
The 2018 Ultimate Guide to Artificial Intelligence
Editor’s Note: You can read our 2017 Ultimate Artificial Intelligence Resources Guide here. 2017 was a big year for artificial…
by Kyle Poyar
Product
How SaaS Companies Can Compete Under Commoditization
“Well, in our country,” said Alice, still panting a little, “you’d generally get to somewhere else – if you run…
by Steven Forth
Product
The Startup Playbook: The Product is Just Part of What You’re Selling
Editor’s Note: The following is an excerpt from The Startup Playbook: Founder-to-Founder Advice From Two Startup Veterans available on Amazon…
by Will Herman
Product
5 Simple Pricing Hacks to Jumpstart Your Startup’s Growth
Pricing can be scary. Even slight changes can result in upset customers, bad PR, and, worse still, lost deals. Unfortunately,…
by Kyle Poyar