Product

Product
The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t...
by Casey Renner
Product
Your Guide to Product Virality: How To Position Nearly Any PLG Product for Virality
When we think about inherently viral products, what comes to mind are collaboration products like video conferencing (Zoom), meeting scheduling...
by Kyle Poyar
Product
What is Minimum Viable Security (MVS)?

Aiming to meet MVSP requirements? Read this article to learn about the Minimum Viable Security (MVS) mindset you need to adapt to get there

by Ron Zalkind, Tsahy Shapsa
Product
Your guide to self-serve onboarding: How to get your product to sell itself
In a self-serve environment, your product has to sell itself. The first-day experience is the most critical part of the...
by Kyle Poyar
Product
Your Guide to Product Qualified Leads (PQLs)
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
by Kyle Poyar
Marketing
Product Differentiation: A Guide to Standing Out

Product differentiation: you need it. Enjoy this list of expert advice on all things SaaS differentiation from the team at OpenView.

by Shannon Curran
Pricing & Positioning
Playbook: Scale to $100M+ ARR with a Usage-Based Pricing Model

Software buying has evolved. Has your pricing? Why usage-based pricing is beating out other SaaS pricing models.

by Kyle Poyar
Product
Hiring Product Managers: When Should You Hire Your First Product Person

What skills and qualities do you need in your first product hire? Nikita Miller, SVP, Head of Product Management at The Knot Worldwide breaks it down.

by OpenView
Product
What VCs Really Look for in a PLG Company
When it’s done right, product-led growth delivers powerful and predictable sales and marketing efficiency. Blake Bartlett describes PLG as a...
by OpenView