Product
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t...
When we think about inherently viral products, what comes to mind are collaboration products like video conferencing (Zoom), meeting scheduling...
Aiming to meet MVSP requirements? Read this article to learn about the Minimum Viable Security (MVS) mindset you need to adapt to get there
In a self-serve environment, your product has to sell itself. The first-day experience is the most critical part of the...
Product Qualified Leads (PQLs) are users who signal their buying intent based on product usage rather than just traditional marketing...
Product differentiation: you need it. Enjoy this list of expert advice on all things SaaS differentiation from the team at OpenView.
Software buying has evolved. Has your pricing? Why usage-based pricing is beating out other SaaS pricing models.
What skills and qualities do you need in your first product hire? Nikita Miller, SVP, Head of Product Management at The Knot Worldwide breaks it down.
When it’s done right, product-led growth delivers powerful and predictable sales and marketing efficiency. Blake Bartlett describes PLG as a...
Subscribe & Scale
Sign up for our newsletter
Sign up for our newsletter