Product
Product
Why SaaS Companies Are Giving Away Their Products–And Why That’s Here To Stay
2020 was the year of free. And 2021 is the year of reaping the rewards.
by Kyle Poyar Product
Dear B2B SaaS Companies: Mobile Experience Can’t Be an Afterthought
As both time spent on mobile and mobile traffic share continue to increase globally, people are becoming more accustomed to discovering products on mobile.
by Austin Yang Product
Pricing Insights from 2,200 SaaS Companies
We surveyed 2,200 SaaS companies to gather insights across pricing plans, team organization, changes and more. Read the results here.
by Kyle Poyar Product
19 SaaS Predictions For 2021 and Beyond
Every year we ask the OpenView network to weigh in, and this time around many folks unsurprisingly made predictions around a trend most of us in SaaS had to adapt to (and, to be honest, are still figuring out) in 2020.
by Casey Renner Product
The Product-Led Growth Market Map
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the Market Map here.
by Sam Richard Product
MongoDB’s Playbook for Breaking Into and Dominating a Market
We talked with MongoDB's former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.
by Jamie Wallace Product
Branding Is More Than Just a Logo
Infinum's Bojan Bajic talks us through how to incorporate branding elements into the design of your digital products.
by Bojan Bajic Product
Product-Led Companies: Why and How They Work
Crazy Egg co-founder Hiten Shah lays out what it takes to make a run at a PLG approach.
by Hiten Shah Product
ICYMI: Meet Allan Leinwand, Slack’s SVP Engineering
Allan talked to us about Hamilton, the best part of his job, and the secret to managing Slack messages like a pro.
by Casey Renner