Startup Strategy
Startup Strategy
Throw Out the Scripts – Your Lead Qualification Reps Sound like Robots
When gearing up your outbound prospectors (or lead qualification reps, business development reps, cold callers – every company calls this…
by OpenViewStartup Strategy
A B2B Marketer’s Guide to Pinterest
Since I last wrote about Pinterest (see: Should Pinterest be part of your B2B social media strategy?) it seems that…
by Amanda Maksymiw Startup Strategy
Turning Ideas Into Impact: Innovation Can’t Happen Without Flawless Execution
Ideas, especially obvious ones, are worthless; every entrepreneur and geek knows that execution is everything. (Mark) Zuckerberg’s fellow Harvard drop-out…
by Brian Zimmerman Startup Strategy
Sales Personalities: How to Deal With Drivers
This week I was faced with taking a TAIS personality assessment, TAIS standing for The Attentional & Interpersonal Style…
by Katy Smigowski Startup Strategy
Hey, Hiring Managers: Sell Your Company!
Usually the first question I ask a candidate during an interview, “What do you know about this company?” This lets…
by Lindsey Gurian Startup Strategy
Building an Effective Go-to-Market Strategy in a Highly Competitive Market – Part 3 of 4 – Building Brand Equity
In my last blog post I explained how adopting a strategy of selling on value rather than price helps companies…
by Ori Yankelev Startup Strategy
Why You Need a Managing Editor and What to Look For
Last week, I wrote the first post in my content marketing blog about the importance of content marketing. This week,…
by Kevin Cain Startup Strategy
6 Lessons from HubSpot’s LinkedIn Company Page
More on LinkedIn Marketing Last week I shared 3 LinkedIn marketing tactics that all companies should think about implementing now. …
by Amanda Maksymiw Startup Strategy
Recruitment: The Importance of the Follow-Up
Last year, more than 85% of the placements OpenView made for our portfolio were a direct result of our efforts…
by Jessica Ray