Startup Strategy
Startup Strategy
Sales Process Breakdowns: The Devil’s In the Details
This is the first installment in a series on three common breakdowns in the expansion stage sales process. You can…
by Brian ZimmermanStartup Strategy
Should You Roll the Dice With Startup Equity Compensation?
Big payoffs in the form of startup equity compensation are rarely seen in the business world, writes startup mentor and…
by Contributing AuthorStartup Strategy
8 Questions to Uncover a Startup’s True Potential
Ask most startup founders about the strengths/weaknesses of their business and the future health of the company, and you’re likely to…
by Josh Zywien Startup Strategy
Marketing Checklists – Use ’em or Lose ’em?
More often than not if you are a marketer for a startup or expansion stage company, you are challenged to…
by Amanda MaksymiwStartup Strategy
Corporate Recruiters: If You’re Not Working With the CEO…
When recruiting for a portfolio company, I absolutely love it when I work directly with the CEO or hiring manager.…
by Victor Mahillon Startup Strategy
Event Marketing Tactics to Stretch the Marketing Budget
Too often, marketing managers and entrepreneurs lose track of their top assets (their creativity, low brand profile and agility) when…
by Brandon HickieStartup Strategy
Perspectives: A Conversation with Eric Ries, Author, The Lean Startup
Author and entrepreneur Eric Ries chats about the lean startup methodology and why "lean" and "cheap" are too very different things.
by Lisa Beets Startup Strategy
Enforcing Metrics Doesn’t Equal Micromanaging
Micromanager — the evil buzzword that sales managers never want to be labeled, and sales reps never want to be…
by OpenView Startup Strategy
Why the Resume Isn’t Dead …Yet
Earlier this week, my colleague, Nick Petri, wrote about the death of the print newspaper. His post got me thinking…
by Jessica Ray