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Startup Strategy

Startup Strategy

Essential Marketing Skills for High-Tech Ninjas

How would you like to have a bunch of marketing ninjas to carry out super powerful, targeted marketing campaigns for…

by Tien-Anh Nguyen

Startup Strategy

Identifying the Not-So-Perfect Candidate

Recently, I’ve come across a few interesting candidates (to put it lightly). On paper, they’re ostensibly of the highest caliber…

by Victor Mahillon

Startup Strategy

Big Boy Software: The Enterprises They Are a-Changin’

I love enterprise software, B2B if you will. The consumer web bores me, both from an investing and personal standpoint…

by Daniel Killeen

Startup Strategy

Think You Don’t Have Time to Blog? Think Again

One of the biggest challenges in content marketing and specifically corporate blogging is getting your employees to participate.  We’ve had…

by Amanda Maksymiw
Incentive Structure Cartoon

Startup Strategy

Is Your Sales Incentive Structure Fulfilling Its Purpose?

Good customers are hard to come by, but when treated right they will reward your business with unconditional loyalty. So…

by Brandon Hickie

Startup Strategy

Passive vs. Active Candidates

As a recruiter, I’m always going to look at both passive and active candidates. However, it’s clear as day that…

by Victor Mahillon

Startup Strategy

Characteristics of a Great Startup Business Partner

A few months ago, a friend of mine introduced me to an American entrepreneur who was looking for a business…

by Nick Petri

Startup Strategy

Tips for Prepping Your Startup’s Patent Portfolio

Avoiding unnecessary obstacles during the sale of a startup should be a primary focus for all involved parties. With respect to patents,…

by Contributing Author

Startup Strategy

How to Avoid a Busted Venture Capital Deal

You may have already read the post by Rand Fishkin about his experience with a busted investment deal. In his…

by Firas Raouf

Startup Strategy

Marketing Incentives: Setting the Right Goals for Performance and Impact

Motivate your demand generator, email marketers, content marketers and public relationship specialists the right way with proper incentives design In…

by Tien-Anh Nguyen

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