Startup Strategy
Startup Strategy
2 SLAs that Inside Sales Teams Must Establish NOW
Inter-team dependencies regarding inbound lead follow up create a need for internal SLAs — or Service Level Agreements. In order…
by OpenViewStartup Strategy
Does Your Marketing Suck?
Attention CEOs, Do You Know if your Marketing Strategy is Effective? Now, more than ever, startup and expansion stage software…
by Amanda MaksymiwStartup Strategy
What Should You Be Paying? (Continued)
So after last week’s blog post, some of my lovely readers in sales approached me offline with some follow-up questions.…
by Victor MahillonStartup Strategy
Beware of Killer Whales
I wanted to share a blog with you this week that Brad Svrluga, an early stage VC and co-founder and…
by George RobertsStartup Strategy
Hiring Tips: Prevent Losing Your Top Candidate to a Counter Offer
Some of the most important hiring tips hiring managers can heed when involved in startup recruitment are related to the…
by Diana MartzStartup Strategy
Why You Need to Fail!
OpenView invited our portfolio companies into a 2-day product management forum today, led by product guru Marty Cagan. Marty has…
by Scott MaxwellStartup Strategy
What can we learn from Intel’s marketing strategy?
At a recent Forrester Marketing Forum in San Francisco, Intel VP and CMO Deborah Conrad shared how Intel changed its…
by Faria RahmanStartup Strategy
Three Data Analysis Projects to Inform Your Business Growth Strategies
As they grow, expansion stage companies invariably strive to optimize their marketing and sales strategies, with the goal of achieving…
by Tien-Anh NguyenStartup Strategy
Meta descriptions: The best SEO technique that’s not really SEO
One of the things that drives me crazy about search engine optimization these days is how people tend to focus…
by Brendan Cournoyer