Startup Strategy
Startup Strategy
Understanding Your Exit Options: Identifying Potential Tech Acquirers Part 1
If you have been following my blog over the last several weeks, you will recall that I wrote a series…
by Brandon HickieStartup Strategy
Are In-House Recruiters Worth It?
Well my friends, that depends on your cost-benefit analysis. There are plenty of questions you would need to answer before…
by Victor MahillonStartup Strategy
Don’t Waste Your Time and Money on Content Marketing
How Can you Measure Customer Engagement? Customer engagement is crucial to the implementation of a truly successful content marketing initiative.…
by Amanda MaksymiwStartup Strategy
Marketing Strategy: Why are buyer perceptions so important?
Understanding your customers is essential to both your marketing and sales strategies, because by listening to your customers you will…
by Faria RahmanStartup Strategy
Compensating Sales People in the Expansion Stage
At Openview Venture Partners we invest in expansion stage software companies. This means that the sales team is generally small…
by Brian ZimmermanStartup Strategy
Sorry We’re Closed: Create Value with a Early Close Exit Strategy
Considering an exit strategy for your startup? About to be acquired? Wilcox | Swartzwelder & Co suggests putting up the…
by Brennon SlatteryStartup Strategy
Who OWNS your Sales Leads – You or Your Sales Rep?
Hey, this used to be an easy answer (you owned them and you had possession of them), but in these days of LinkedIn, Twitter, Facebook,…
by Jeremy AberStartup Strategy
Thoughts on Content Marketing and Social Media Traffic Benchmarks
Driving Traffic to your Content Marketing Efforts via B2B Social Media My team and I often focus on using social…
by Amanda MaksymiwStartup Strategy
What is crowdsourcing? Why should you use crowdsourced research?
Crowdsourcing is a blend of two words: “crowd” and “outsourcing”. It was first coined by Jeff Howe in his 2006…
by Faria Rahman