Startup Strategy
Startup Strategy
Do You Know Enough about Your Buyers? A Framework for Assessing Clarity
This buyer research framework will allow you to assess the level of clarity and alignment your organization has when targeting go-to-market investments towards your prospective buyers.
by Tien-Anh Nguyen Startup Strategy
Are you Pursuing a Dreamt-Up Candidate?
Are you losing sleep (not to mention time and money) pursuing a dream candidate? It may be time to wake up and reassess your hiring strategy.
by Katy Smigowski Startup Strategy
Product Management, UX, and Development: What Ratio is Right for Your Company?
Learn how to determine your ideal startup team ratio to hire the perfect mix of product managers, ux designers, and engineers.
by Nick Petri Startup Strategy
Hiring Another Traditional Marketer? Stop Right There! What You Really Need Is…
For startups and expansion-stage companies, growth hacking and demand generation may be the most important roles you can add to your team. Here are three great growth hacker resources to guide your efforts.
by OpenView Startup Strategy
Why Relationships are a Content Marketing Priority
Building relationships is a content marketing priority that gets overlooked all too often. OpenView's Morgan Burke shares why it's important.
by Morgan Burke Startup Strategy
SaaS Negotiations: Appeal to Your Customer and Secure a Deal
It’s true that cost and functionality are important elements of Software as a Service, or SaaS, contract customer negotiation. However,…
by Jeremy Aber Startup Strategy
3 Misconceptions About the SMB SaaS Market
The small and medium-sized business SaaS market is hot right now, but our experience suggests they have a lot to learn from enterprise-focused companies.
by Jonathan Kimmel Startup Strategy
Hiring For Startups? What You Should Be Looking For Is Changing
Unlike the old days, do-it-all rock stars no longer hold all the appeal when hiring for startups.
by jminton Startup Strategy
There is No “Best” Time to Post to Social Media
Newsflash: the only way you're going to discover the truly best time to post on social media is if you take the time to research it yourself. Here's how to get started.
by Alex Flores