Startup Strategy
Startup Strategy
Why Marketing Automation? Making a Business Case
Practical tips on writing a business case for marketing automation that will help prove why marketing automation can help B2B, SMB tech companies.
by Luis Fernandes Startup Strategy
Interviewing Tips: 4 Ways to Impress a Recruiter
Taking an interview with a recruiter is every bit as serious as taking one with a hiring manager. Follow these 4 interviewing tips to make a great first impression and move forward to the next round.
by Katy Smigowski Startup Strategy
Managers Who Matter: Mid-Level Management
Mid-level management and executives have got a bad rap but they really are the most important team members in your organization.
by Tien-Anh Nguyen Startup Strategy
Employee Retention Tactics, Part 3: Employing Autonomy and Paving Pathways for Career Advancement
My series on employee retention strategies continues with its third entry, this time focusing on the benefits associated with employee autonomy and career advancement.
by Salima Ladha Startup Strategy
6 Core Elements of Developing a Strategic Partnership with Your Customers
These are the six core elements of building a strategic partnership with your customers, along with the pros and cons of pursuing a partnership in the first place.
by Sudip Verma Startup Strategy
6 Sources for Recruiting Tech Talent
The job market for engineering talent is H-O-T. Here are six sources to track to boost your success in finding and recruiting tech talent.
by Carlie Smith Startup Strategy
Content Targeting: Know Your Audience or Never Hit the Mark
Over the past few months, I’ve worked with a handful of OpenView’s portfolio companies. One thing I’ve noticed in that…
by Kevin Cain Startup Strategy
Is Your HR / Recruiting Stuck in a Time Warp?
Some claim that hiring accuracy and quality hasn't changed since the '70s. Is HR / recruiting really stuck in a time warp? This talent specialist disagrees.
by Meghan Maher Startup Strategy
Mo Data, Mo Problems: 7 Inconvenient Truths About Big Data
Before you fire all of your mid-level executives and replace them with Hadoop, consider the following seven inconvenient truths about Big Data.
by Nick Petri