Startup Strategy
Startup Strategy
10 Must-Try Startup Growth Hacks for 2015
Get a jump-start on 2015 with 10 of our favorite demand gen hacks from some of today's top growth marketers.
by Rebecca Churt Startup Strategy
How Smart Startups Get More Customers: Q&A with Justin Mares, co-author of Traction
Traction co-author Justin Mares shares the framework behind some of the most successful customer acquisition approaches.
by Jonathan CroweStartup Strategy
How VCs Look at Customer Success: The Key to Growing and Protecting Your Revenue
When you boil it down there are really three ways to grow an enterprise software recurring revenue business: Acquire new…
by Baiyin Zhou Startup Strategy
Making Sense of the Hortonworks S-1: A Unique Economic Model
A Hadoop Pioneer with a Unique Growth Model As I wrote about yesterday, an analysis of New Relic’s S-1 numbers…
by Tien-Anh Nguyen Startup Strategy
New Relic’s IPO Filing: An Analysis of SaaS Growth Drivers
Let’s take a look under the hood: What the New Relic’s S-1 reveals about the SaaS company’s key drivers of…
by Tien-Anh Nguyen Startup Strategy
Eloqua and Influitive Founder Mark Organ on the 3 Qualities of Successful Entrepreneurs
Editor’s note: This is an excerpt from our interview with Mark Organ for the Founder’s Corner. Read the full interview…
by Josh Zywien Startup Strategy
Are You Using a Zombified Value Proposition?
If your messaging is outdated, then your company’s relevancy in the marketplace might be, too. Don’t let a zombified value…
by OpenView Startup Strategy
2014 SaaS Survey: Insights into Sales and Marketing Spend & Churn
Two weeks ago, we were excited to share some of the results from the 2014 SaaS Survey conducted by David Skok…
by Tien-Anh Nguyen Startup Strategy
Overcoming Impediments to Scaling Your Startup: Why Simplicity is Always the Answer
Years ago, I worked for a company called Applied Data Research. The company hasn’t existed for about 30 years, but…
by George Roberts