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Customers are more proactive than ever when it comes to the sales process. Within the Sales 2.0 paradigm, the customer...
Joe Pulizzi and Robert Rose take a closer look at the importance of developing the right message for content marketing.
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With so much subject matter overlap in the online branding world, there are a lot of opportunities for collaboration. One...
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During the recession, IPOs were a rarity. Now, with a resuscitated economy to propel them, IPOs are flooding the once-quiet market. Although...
If there’s one point that’s been driven home in the content marketing world lately, it’s that everything begins with your...
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Companies looking to maintain high levels of customer service will need to focus on real-time, daily, weekly and longer-term customer...
Entrepreneur Jason Cohen explains the important role peer code reviews play in the software development process.
As I’ve written before, one of the best things about content marketing is seeing how different companies take advantage of...
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Many corporate blogs are launched with the goal of acquiring additional press pinned squarely on them. For the blogs, this...