Customer Success
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What Does Sales 2.0 Really Mean?
Customers are more proactive than ever when it comes to the sales process. Within the Sales 2.0 paradigm, the customer...
by Brendan Cournoyer
Marketing
Labcast: What's Your Content Mission?

Joe Pulizzi and Robert Rose take a closer look at the importance of developing the right message for content marketing.

by Brendan Cournoyer
Customer Success
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Online Branding: What is Participation Creation?
With so much subject matter overlap in the online branding world, there are a lot of opportunities for collaboration. One...
by Brendan Cournoyer
Finance & Operations
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Is There a Backlog in the IPO Market?
During the recession, IPOs were a rarity. Now, with a resuscitated economy to propel them, IPOs are flooding the once-quiet market. Although...
by Brendan Cournoyer
Startup Strategy
Content Marketing: How Should Your Story Begin?
If there’s one point that’s been driven home in the content marketing world lately, it’s that everything begins with your...
by Brendan Cournoyer
Customer Success
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Why Weekly Customer Service Reports Make Sense
Companies looking to maintain high levels of customer service will need to focus on real-time, daily, weekly and longer-term customer...
by Brendan Cournoyer
Product
Labcast: The Impact of Peer Code Reviews in Product Dev

Entrepreneur Jason Cohen explains the important role peer code reviews play in the software development process.

by Brendan Cournoyer
Customer Success
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Is the Corporate Blog a PR Alternative?
Many corporate blogs are launched with the goal of acquiring additional press pinned squarely on them. For the blogs, this...
by Brendan Cournoyer