Books & Reports
The Savvy Interviewer's Guide to Conducting Successful Interviews

“The Savvy Interviewer’s Guide: How to Conduct Successful Interviews and Improve Hiring Effectiveness” explains how to plan and execute a constructive interview process, assemble the right interview team, ask questions to properly vet candidates, and manage feedback following interviews.

by OpenView
HR & Leadership
5 Ways to Build Your Company Like a Super Bowl Contender

With Super Bowl Sunday right around the corner we’re highlighting five defining values of the championship teams and how you can apply their winning mentality to your business.

by OpenView
Customer Success
10 Quotes on the Power of Being Customer-Focused

Is your business truly customer-focused? Here are 10 quotes from top tech leaders that just might convince you to go all-in on customer experience.

by OpenView
Product
Peer Review: Exploring Some of the SaaS Metrics that Matter Most to Expansion-Stage Companies

At the expansion stage, software as a service (SaaS) companies are generally working toward one of two common goals: fast growth or profitability at a sustainable growth rate. The problem, however, is that they often wind up investing more than they generate in revenue, making them unprofitable.

by OpenView
Sales
Keys to Building an Outbound B2B Lead Generation Team

Now that you’ve decided an outbound B2B lead generation team is right for your business, learn how to relate outbound lead generation to your model, set the right goals, and determine the right team size.

by OpenView
Marketing
The Only Content Marketing Guide You Need

Want to know the key to attracting and retaining great customers? It’s all about delivering the right content to the right people at the right times. “It Takes a Content Factory!” is a step-by-step guide to building the content marketing program you need to do just that.

by OpenView
Market Research
Buyer Insights Research: Eliminate the Guesswork!
Your buyers are living, breathing people with individual pain points, interests, and goals. Understanding those people and the paths they...
by OpenView
HR & Leadership
Are You Dominating with Scrum or is it Dominating You?

Done right, Scrum can help every component of your business perform more efficiently. Done wrong, it can be a huge waste of time and resources. Is your business succeeding with Scrum?

by OpenView
Finance & Operations
Is Raising Prices the Simple Key to SaaS Success?

If you’re offering freemiums in hopes of increasing customer acquisition, you might want to reconsider your pricing strategy. Learn how raising prices to match your product’s worth can actually result in quality customers and higher retention rates.

by OpenView