Marketing
Marketing
Product Differentiation: A Guide to Standing Out
Product differentiation: you need it. Enjoy this list of expert advice on all things SaaS differentiation from the team at OpenView.
by Shannon Curran Marketing
How Privy’s Integrated App Store Strategy Skyrocketed Their Growth
Before the team behind Privy discovered the power of an integrated app store distribution strategy, they were relying 100% on…
by Meg Johnson Marketing
A SaaS Content Marketing Strategy That Drives Inbound Revenue Starts With Keyword Selection
Many SaaS marketers do keyword research to pull high-volume search terms. The problem: this list might not help you drive revenue.
by Mitch Briggs Marketing
Averages Lie, and 4 Other Marketing Lessons From PagerDuty’s Julie Herendeen
According to CMO Julie Herendeen, all great marketing starts with an understanding of customers' problems. We couldn't agree more.
by Casey Renner Marketing
The Role of Product Marketing—And Why Startups Need to Define It
Hint: It's not the same as product management.
by Saeed Khan Marketing
Customer Segmentation: A Step-by-Step Guide for Growth
Effective customer segmentation is critical for any company attempting to scale. This guide will walk you through the process of clearly identifying and targeting your best prospects.
by Tien-Anh Nguyen Marketing
The Definitive Guide to Content and Community Marketing for Data Companies
“I like to hang out in communities so that I can be sold to,” said nobody.
by Arpit Choudhury Marketing
5 Major Product Marketing Trends to Watch In 2021
SaaS companies are going to see tremendous growth this year. But what are the best trends to focus on when it comes to product marketing? Victor Eduoh has five predictions.
by Victor Eduoh Marketing
Yes, SEO Is Still Important: 5 Predictions for 2021
Lavall Chichester, founder of GrowthSkills.co, shares his 2021 insights and predictions—and how you can leverage them.
by Lavall Chichester