Product
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Does Your Product Need Its Own Category?

Done right, category creation sets you up in a uniquely defensible position as a category leader.

by Jamie Wallace
Product-Led Growth
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Why Marketing Needs to Speak Product—Advice from Mailchimp's Former Director of Growth

Every company wants to achieve rapid growth, but it can’t happen without cross-team collaboration.

by Jamie Wallace
Product
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3 Things We Learned from Season 10 of the OV BUILD Podcast

Executives from Atlassian, Zeplin, Mailchimp, Stripe, and more joined us to share their wisdom on everything from product-led sales to how to win Product Hunt.

by Alexa Horwitz, Meg Johnson
Finance & Operations
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5 Major Takeaways From the 2020 Expansion SaaS Benchmarks Report

The bottom line: Expansion-stage SaaS companies are well positioned to thrive in 2021.

by Jamie Wallace
Product
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MongoDB's Playbook for Breaking Into and Dominating a Market

We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.

by Jamie Wallace
Product-Led Growth
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'Measure Everything'—Pendo's Todd Olson on Becoming a Product-Led Organization

Todd talked to us about what exactly “product led” means, how a product-led strategy extends way beyond acquisition, and how the less-is-more concept can make a big difference.

by Jamie Wallace