Startup Strategy
Startup Strategy
Building a BDR or Inside Sales Team: How About Hiring a Veteran?
When it comes to hiring sales reps or business development reps (BDRs), hiring veterans could be the way to go. Here are three characteristics that make them perfect for the role.
by OpenView Startup Strategy
The Top 10 Things You’ll NEVER Hear Good Content Marketers Say
I’m sure David Letterman has been meaning to use this list on his show. Since he hasn’t yet, however, I’ll…
by Kevin Cain Startup Strategy
The 7 Types of Sales and Marketing Waste
Here are seven types of sales and marketing waste your organization should seek to eliminate to improve the efficiency and effectiveness of your go-to-market efforts.
by Tien-Anh Nguyen Startup Strategy
Does Your B2B Brand Convey Premium Value?
Every company wants a strong reputation for quality or having a class-leading product. But what exactly qualifies as a premium value brand in the B2B world?
by Sudip Verma Startup Strategy
Content Marketing is a Marathon, Lesson #2: Develop a Daily Routine
Developing and maintaining a daily routine is key to sustainable success in both running and marketing. Here are five marathon-inspired keys to establishing a daily content marketing routine that works for you.
by Morgan Burke Startup Strategy
Why HubSpot Redesigned Its Blog: Lessons from the New Inbound Hub
When one of the giants of the inbound marketing industry makes wholesale changes to its popular blog, you take notice. HubSpot's Jay Acunzo discusses the strategy behind the new Inbound Hub.
by Jonathan Crowe Startup Strategy
3 Qualities of Awesome Hiring Managers
Looking to hire better candidates and make the hiring process more efficient? Here are three qualities of awesome hiring managers you should start developing today.
by Katy Smigowski Startup Strategy
Could A “Recruiting Surge” Be Exactly What Your Company Needs?
If your company is growing faster than you can hire, a recruiting surge could be your ticket to a swarm of new referral hires and killer ROI.
by Meghan Maher Startup Strategy
Your B2B Product is Boring, But Your Marketing Doesn’t Have to Be
B2B marketing often looks like it was designed to put you to sleep, but it doesn't have to be.
by Nick Petri