Startup Strategy
Startup Strategy
Lead Qualification: Quantity vs. Quality
Lead qualification is an inherently subtractive exercise. More qualified leads means fewer of them. So how do get enough high quality leads to go around?
by Nick Petri
Startup Strategy
Why You Need a Content Factory to Go to Market Successfully
If you’ve read my blog before, you know that I am writing a series of posts about why every company…
by Kevin Cain Startup Strategy
What Really Matters for Women in Tech: Hotness!
Thanks, Complex Magazine! Finally, someone is talking about women in tech from a brave, new angle: hotness.
by Megan McNeill Startup Strategy
B2B Customer Segmentation: Win Loss Analysis by Firmographics
This step-by-step guide will walk you through conducting a win loss analysis by firmographics to quickly identify potential segmentation characteristics and/or inform your company's target segmentation decisions.
by Brandon Hickie Startup Strategy
Building a Sustainable Business: Learning from Groupon’s Mistakes
Searching for proof that building a sustainable business requires more than just short-term success? Look no further than Groupon and make sure you learn from its mistakes.
by George Roberts Startup Strategy
Building Your Partner Ecosystem, Part 1: Who Are Your Potential Ecosystem Partners?
Building a partner ecosystem is important to your company's distribution strategy. The post will discuss the most common types of ecosystem partners in the software industry.
by Tien-Anh Nguyen Startup Strategy
Outbound Lead Generation Team Collaboration: Creating Multi-Channel Relationship Marketing Programs
In this post I will cover how outbound lead generation teams can collaborate with marketing by creating multi-channel relationship marketing programs.
by Ori YankelevStartup Strategy
The Pre-Pre-IPO Checklist
Your company may be years away from even considering an IPO, so pre-IPO checklists do them little good. That said, it never hurts to prepare. Here is a pre-pre-IPO checklist to ensure you're heading in the right direction.
by Firas Raouf Startup Strategy
Developing Stronger B2B Customer Relationships: 3 Customer Engagement Tactics
How important are strong B2B customer relationships? You might be surprised how these three customer engagement tactics can help impact your bottom line.
by Sudip Verma