One Moment

Blake Bartlett

Joined

2013

Education

University of Southern California
Bachelor of Business Administration

Portfolio

Calendly
Cypress.io
Expensify
Highspot
Logikcull
Pantheon
Postscript
Zipwhip (acq. by Twilio)

Past

Catchpoint Systems
Glassdoor
Optimizely
Q2eBanking (NYSE: QTWO)
Sprinklr
Tealium
VSS Monitoring (acq. by Danaher)
Wayfair (NYSE: W)

BLAKE BARTLETT

Blake joined OV in 2013 and has led investments in companies like Highspot, Calendly, Expensify, Postscript and Cypress, among others.

In 2016, Blake personally coined the term “product led growth,” and continues to be a thought leader in the community as it has embraced PLG as the future of software. You can follow him on LinkedIn to watch his daily PLG news show called the #PLG123. He is also a primary host of the OV BUILD podcast.

Buying power has shifted for business software, and end users are the new gatekeepers. End users want a customer journey that begins with product-led self-service, rather than human-led sales conversations.

Prior to OpenView, Blake was an investor at Battery Ventures, where he helped lead investments in companies like Glassdoor (acq. by Recruit Holdings), Wayfair (NYSE:W), and Q2 Holdings (NYSE:QTWO).

Blake is originally from San Diego, and enjoys spending time in sunny Southern California whenever he can!

News Articles

What is Product-Led Growth? How to Build a Software Company in the End User Era

Blake Bartlett explains the latest to-go-market strategy, how we got here, and why the end user is now the most powerful

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Calendly’s $350M Series B: We’re Just Getting Started

We’ve been consistently impressed by Calendly’s performance, and we’re beyond excited to deepen our partnership with this significant

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The Product Led Growth Market Map

OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the

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Building a LEGO Kit, Not a Solution—Airtable’s CEO on Catering to Diverse Use Cases

Howie Liu, founder and CEO of Airtable, talked to us about some of the challenges associated with building and marketing a platform

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Airtable and the Low-Code/No-Code Future of Software

Airtable co-founder Howie Liu chatted with us about his vision for a product that he believes will ultimately democratize the ability to

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Leadership Advice in Times of Crisis—from Highspot’s Oliver Sharp and Robert Wahbe

While some industries have been harder hit than others, leaders in every industry face unprecedented challenges on multiple fronts

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Video: Who Actually Competes with Slack?

PLG 123: Shopify goes DTC. Will they succeed?

Building to Last: Mental Health is a Marathon, Not a Sprint

PLG 123: Facebook Comes at Zoom’s Market

The Recession Planning Framework for SaaS Startups

PLG 123: 3 Steps to a Successful PLG Business

PLG 123: SNL Goes SaaS This Week With Zoom

PLG 123: SaaS Solutions During a Time of Crisis

PLG 123: Are You Tracking This New SaaS Metric?

PLG 123: Building Product Led Growth Teams

PLG 123: SaaS Companies Respond to COVID-19

Building & Growing Free SaaS Products People Love with Serial Entrepreneur, Hiten Shah [Podcast]

Shopify’s CMO on the Science of Data-Driven Marketing [Podcast]

Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]

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People

Our people, here to help yours.

In March, to help stop the spread of COVID-19, we temporarily closed our office in Boston and became a fully remote team overnight. We all miss being in the same place together, but we’ve adapted to the current environment and have fully embraced Zoom and Slack so we can stay as connected as possible.

Investment

Blake Bartlett

Clay Berger

Julia Brino

Brian Carthas

Mackey Craven

Daniel Demmer

Sam Devine

Sean Fanning

Dor Fledel

Chris Gaertner

Dan Heck

Kaitlyn Henry

Tom Holahan

Chris Jackson

Sanjiv Kalevar

Max Kardon

Tim Keebler

Scott Maxwell

Devon McDonald

Ricky Pelletier

Alex Quiñones

Brendan Rempel

George Roberts

Jacob Suh

Colin Vergilio

Max Zang

Expansion

Katie Adams

Talent Sourcer

Julia Beech

Executive Network Coordinator

Alex Carrier

Sr. Talent Manager

Maggie Crean

Talent Sourcer

Shannon Curran

Director of Content Strategy

Alexa Horwitz

Community Manager

Meg Johnson

Senior Manager of Creative Strategy

Sam Johnson

Corporate Development Associate

Margaret Kelsey

Vice President of Marketing

Tom Kenyon

Portfolio & Investment Analysis Associate

Alex Maas

Senior Talent Manager

John McCullough

Partner

Robby McKittrick

Learning and Development Specialist

Vinnie McSweeney

Vice President of Corporate Development

Steve Melia

Partner

Jacqueline Murphy

Vice President, Capital Markets

Val Podbelski

Marketing Manager

Kyle Poyar

Partner

Casey Renner

Partner

Sam Richard

Vice President of Growth

Courtney Steinkrauss

Director, Lifecycle Marketing

Curt Townshend

Senior Director, Growth

Operations

Andrea Dawson

Executive Coordinator

Jill Della Grotta

Executive Coordinator

Kyra Dubinsky

Business Operations Analyst

Maggie Grussing

Senior Accountant

Rufus King

Chief Legal Officer

Alex Lau

Vice President of Business Operations

Kristen Laverty

Fund Controller

Kiva Leibowitz

Office Operations Manager

Bonnie Lewis

Executive Finance and Audit Chair

Shannon Maguire

Senior Accountant

Suzanne Meincke

Senior Fund Accountant

Liz Moertel

Vice President of Finance

Connor Pendray

FP&A Senior Financial Analyst

Emily Runey

Executive Coordinator

Danielle Tedesco

Senior Director, Operations

Morgan Waesche

Accounting Manager

Jill Wieczorek

Senior Accountant

Sara Woodworth

Director of People Operations