Blake Bartlett explains the latest to-go-market strategy, how we got here, and why the end user is now the most powerful
University of Southern California
Bachelor of Business Administration
Zipwhip (acq. by Twilio)
Q2eBanking (NYSE: QTWO)
VSS Monitoring (acq. by Danaher)
Wayfair (NYSE: W)
Blake joined OV in 2013 and has led investments in companies like Highspot, Calendly, Expensify, Postscript and Cypress, among others.
In 2016, Blake personally coined the term “product led growth,” and continues to be a thought leader in the community as it has embraced PLG as the future of software. You can follow him on LinkedIn to watch his daily PLG news show called the #PLG123. He is also a primary host of the OV BUILD podcast.
Buying power has shifted for business software, and end users are the new gatekeepers. End users want a customer journey that begins with product-led self-service, rather than human-led sales conversations.
Prior to OpenView, Blake was an investor at Battery Ventures, where he helped lead investments in companies like Glassdoor (acq. by Recruit Holdings), Wayfair (NYSE:W), and Q2 Holdings (NYSE:QTWO).
Blake is originally from San Diego, and enjoys spending time in sunny Southern California whenever he can!
We’ve been consistently impressed by Calendly’s performance, and we’re beyond excited to deepen our partnership with this significant
OpenView developed the Product Led Growth Market Map to illustrate the breadth and dynamism of this powerful growth strategy. View the
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While some industries have been harder hit than others, leaders in every industry face unprecedented challenges on multiple fronts
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