What is product led growth? Blake Bartlett explains the latest to-go-market strategy, how we got here and why the end user is now the most
University of Southern California
Bachelor of Business Administration
Q2eBanking (NYSE: QTWO)
VSS Monitoring (acq. by Danaher)
Wayfair (NYSE: W)
Blake has led investments in companies like Highspot, Calendly, Expensify and Logikcull, among others. Blake is a key leader in the firm’s efforts around all things product led growth. He personally coined the term “product led growth,” and has crafted the key definitions and frameworks that have led to rise of the broader PLG movement.
After 20 years of SaaS, the software industry is going through a dramatic redefinition of the customer persona and journey. End users are now driving software purchasing decisions for their teams, and software companies must adapt to stay relevant.
Prior to OpenView, Blake was an investor at Battery Ventures, where he helped lead investments in companies like Glassdoor (acq. by Recruit Holdings), Wayfair (NYSE:W), Q2 Holdings (NYSE:QTWO) and Optimizely, among others.
Blake grew up in San Diego, which means he left America’s best weather for some of America’s worst weather in Boston.
Hiten Shah is the mastermind behind Crazy Egg, Product Habits & FYI. He and his team pioneered heat maps
Jeff Weiser hasn’t exactly followed a traditional path to get to CMO, but his background in strategy and analytics
Kelly Watkins has consistently been at the heart of marketing within PLG companies – first at GitHub as the
This may sound strange, but more often than not, Appcues’ biggest competition is actually nothing. Most companies don’t have