What is Product-Led Growth? How to Build a Software Company in the End User Era
Blake Bartlett explains the latest to-go-market strategy, how we got here, and why the end user is now the most powerful
2013
University of Southern California
Bachelor of Business Administration
Los Angeles, CA
Calendly
Cypress.io
Expensify (NASDAQ: EXFY)
Highspot
Logikcull
Pantheon
Postscript
Zipwhip (acq. by Twilio)
Catchpoint Systems
Glassdoor
Optimizely
Q2eBanking (NYSE: QTWO)
Sprinklr
Tealium
VSS Monitoring (acq. by Danaher)
Wayfair (NYSE: W)
Blake joined OV in 2013 and has led investments in companies like Highspot, Calendly, Expensify, Postscript and Cypress, among others.
In 2016, Blake personally coined the term “product-led growth,” and continues to be a thought leader in the community as it has embraced PLG as the future of software.
Buying power has shifted for business software, and end users are the new gatekeepers. End users want a customer journey that begins with product-led self-service, rather than human-led sales conversations.
Prior to OpenView, Blake was an investor at Battery Ventures, where he helped lead investments in companies like Glassdoor (acq. by Recruit Holdings), Wayfair (NYSE:W), and Q2 Holdings (NYSE:QTWO).
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Blake Bartlett explains the latest to-go-market strategy, how we got here, and why the end user is now the most powerful
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