Product
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How Do You Define the Minimum Viable Product?
What is meant by “Minimum Viable Product” in software development? "This notion of minimum viable product -- a lot of...
by Brendan Cournoyer
Marketing
Online Branding: Ignoring YouTube Is Not an Option
Back when I was an assistant editor fresh out of college, I worked for an online publishing company that was...
by Brendan Cournoyer
HR & Leadership
Labcast: Should HR and Recruiters Think More Like Sales?
What can corporate recruiters and HR professionals learn from salespeople?  Quite a bit, says Kris Dunn, Chief Human Resources Officer...
by Brendan Cournoyer
HR & Leadership
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Invest in Sales Training Now, or Pay for It Later
Ask most companies about their sales training for new employees and they'll tell you that they have a program in...
by Brendan Cournoyer
Product
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The Objectives of User Testing in Product Discovery
"I argue that a user test is probably the single most important thing a product owner does in their job,"...
by Brendan Cournoyer
Customer Success
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Does a Speedy Sales Pipeline Really Increase Revenue?
If slow sales have caused you to consider shortening your pipeline, you should be aware of the associated risks. Dan...
by Brendan Cournoyer
Customer Success
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Tips for Blogging Under Tight Industry Regulations
Will working in a tightly regulated industry preclude your company from blogging? According to corporate blogging dynamo Tom Johansmeyer, it doesn't have...
by Brendan Cournoyer
HR & Leadership
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Boosting Sales Motivation Through Recognition
Every sales department understands that performance hinges on internal motivation. In this short video, Rich Chiarello, president and CEO of Above...
by Brendan Cournoyer
Finance & Operations
Labcast: How to Recruit and Hire Great Board Members
"I've looked on Monster.com -- there's no section for board members," jokes venture capitalist Jarrett Collins. In the last of...
by Brendan Cournoyer