Marketing
Marketing
Finding Balance: Marketing, PLG and a Developer Audience
The first rule of marketing to developers is to never market to developers. GitHub's VP of Growth Marketing, Wendy Perilli, explains how market to this community.
by Wendy Perilli Marketing
SurveyMonkey’s CMO on Marketing’s Role as the World Shifts Towards Product Led Growth [Podcast]
This week's BUILD episode features Leela Srinivasan, SurveyMonkey's CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.
by Ariel Winton Marketing
The PLG Pivot: Complementing Traditional Go-to-Market Tactics With Product-Led Elements
MongoDB's Laura Borghesi shares 3 critical ingredients for successfully pivoting from a wholly traditional marketing strategy to one that leverages PLG elements.
by Laura Borghesi Marketing
The Network Effect: The Importance of the Viral Coefficient for SaaS Companies
Everyone wants to "go viral," but it's not a growth strategy you can rely on. There are, however, more predictable and controllable ways to harness viral and network effects. Learn more.
by Ashley Smith Marketing
The Limitations of Data Analytics: A Conversation with a Data-driven CMO
It's an assumption that, in today's world, everything can be measured in marketing. Shopify's CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.
by Jeff Weiser Marketing
Shopify’s CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn’t exactly followed a traditional path to get to CMO, but his background in strategy and analytics has…
by Blake Bartlett Marketing
Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies – first at GitHub as the Director…
by Blake Bartlett Marketing
4 Things Marketing Can Learn from Product Led Growth
Product led growth (PLG) is a go-to-market strategy that relies on the product itself to drive acquisition, retention and expansion.…
by Amanda Nielsen Marketing
How to Create a Frictionless Funnel for Your SaaS Business
Editor’s Note: This article first appeared on New Breed’s blog here. In the traditional marketing funnel, leads get marked as…
by Guido Bartolacci