The first rule of marketing to developers is to never market to developers. GitHub’s VP of Growth Marketing, Wendy Perilli, explains how market to this community.
This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.
MongoDB’s Laura Borghesi shares 3 critical ingredients for successfully pivoting from a wholly traditional marketing strategy to one that leverages PLG elements.
It’s an assumption that, in today’s world, everything can be measured in marketing. Shopify’s CMO, Jeff Weiser, explains that data analytics can only take you so far. Read here.