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Startup Strategy

content marketing eBook

Startup Strategy

I Want Your Feedback on Our New Guide

This week, OpenView published the beta version of it’s new resource, “It Takes a Content Factory! A Guide to Creating…

by Kevin Cain

Startup Strategy

How to Screen Your Salespeople: Conducting an Honest Interview

Learn the best ways to screen your salespeople and develop a true understanding of their skills and potential fit.

by OpenView
American Vacationing Statistic Infographic

Startup Strategy

Should Companies Force Employees to Use Their Vacation Days?

Vacation utilization is reaching dangerous levels. Here are some ideas on how companies can buck this trend by enforcing more innovative vacation policies.

by Brandon Hickie

Startup Strategy

3 Steps for Successfully Extending a Job Offer

Extending a job offer isn't as simple as you may think. Follow these three steps to ensure that you land your dream candidate.

by Katy Smigowski

Startup Strategy

Webinar Recap: The 6 Free Sales Prospecting Tools You Need to Use

Enjoy a recap of the webinar the Sales and Marketing Support team at OpenView Labs hosted with Kyle Porter, CEO of SalesLoft, entitled, "The Top 6 Free Sales Prospecting Tools You Need to Use."

by CeCe Bazar

Startup Strategy

Set Your Content Marketing Team Fantasy Lineup

Looking to set the ideal content marketing team lineup? Take a page from the Fantasy Football playbook.

by Alex Flores

Startup Strategy

The Top 3 Resume Red Flags for Recruiters

Learn what kinds of resume red flags recruiters look for while scoping out potential candidates.

by Meghan Maher

Startup Strategy

How Much Clarity Do You Have in Your Segmentation Strategy?

A list of questions to help you achieve greater clarity during your customer segmentation strategy development.

by Tien-Anh Nguyen

Startup Strategy

How Instructure’s Walking Dead MOOC Went Viral

Instructure struck viral marketing gold with their Walking Dead MOOC, and B2B marketers can all learn something from the campaign's success.

by Nick Petri

Startup Strategy

3 Ways You Can Reduce Your Cost Per Hire (and Still Land Top Talent)

This article outlines three ways companies can reduce cost per hire and still hire their ideal candidate in the process.

by Salima Ladha

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