Search Results for: “direct sales

Product-Led Growth
Your Guide To Product-Led Sales
The data is increasingly clear: it’s not PLG versus sales, it’s PLG AND sales. Today’s go-to-market playbook embraces product-led sales,...
by Kyle Poyar
Product
Is Your Product Secure Enough For Enterprise Sales? Calendly’s CISO Shares His Security Tips
A goal of most product-led growth (PLG) businesses is to eventually go beyond monetizing their product with individual users, and...
by Casey Renner
Product
The First Steps of Product-Led Sales: Finding the Right Leader, Building Out Teams, and Fostering Sales Culture From Scratch
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t...
by Casey Renner
HR & Leadership
Your Top Hiring and Recruitment Questions Answered: Sourcing Sales Leadership
Hiring sales leadership marks a major developmental milestone for your business—it means your product has gained momentum and you’re ready...
by Steve Melia, Maggie Crean
Product
The Ultimate List of Developer-Focused Sales and Marketing Resources

Since the response to our playbook has been overwhelmingly positive, we wanted to follow up its release with a list of our favorite guides and articles.

by Sam Richard
Sales
Stripe’s Matt Yalowitz on What Sales and Politics Have In Common

Just like the best politicians craft a compelling vision for the future and take the public along for that journey, sales leaders can do the same for their teams and customers.

by Matt Yalowitz
Sales
How Stripe Built a Sales Organization to Successfully Sell to Developers

Stripe’s former Head of Revenue and Growth explains how his team enables developers to try the product before they commit to a contract.

by James Allgrove
Sales
25% of B2B SaaS Sales Are Headed to Cloud Marketplaces

Cloud marketplaces are still a new sales channel, but this $250B (and growing) market can’t be ignored. Here are key insights for 2021 and beyond.

by John Jahnke
Sales
6 Ways to Revive Your Sales Culture While You're (Still) Remote

Ambition co-founder Brian Trautschold shares the ideas he’s used with his own sales team.

by Brian Trautschold
HR & Leadership
What Interviewing 600+ Sales Reps Taught Me About Team Building

Loom’s Peter Prowitt shares the biggest mistakes to avoid if you’re interviewing for a sales position.

by Pete Prowitt
How to Pair Sales and Self-Service for Maximum Impact

So you’ve launched a freemium version of your product or a free trial, and you’re swimming in more leads than your sales team could ever work effectively. How can you manage your funnel?

by Sam Richard
Sales
Your Product Sells Itself. Now Hire Sales.

A fight is breaking out in SaaS between two rival camps: sales and self-service. Learn how to create a go-to-market strategy that starts with product and seamlessly hands off from product to people.

by Kyle Poyar