Search Results for: “direct sales”
As your business grows, it becomes more complex. It’s natural. You update your pricing structure, and now you have customers...
Product-led growth has come to nearly every corner of productivity tooling. That is, every corner except for arguably the world’s...
The data is increasingly clear: it’s not PLG versus sales, it’s PLG AND sales. Today’s go-to-market playbook embraces product-led sales,...
A goal of most product-led growth (PLG) businesses is to eventually go beyond monetizing their product with individual users, and...
When we first started talking about product-led growth (PLG) at OpenView, a lot of rhetoric centered around how companies don’t...
Hiring sales leadership marks a major developmental milestone for your business—it means your product has gained momentum and you’re ready...
Since the response to our playbook has been overwhelmingly positive, we wanted to follow up its release with a list of our favorite guides and articles.
Just like the best politicians craft a compelling vision for the future and take the public along for that journey, sales leaders can do the same for their teams and customers.
Stripe’s former Head of Revenue and Growth explains how his team enables developers to try the product before they commit to a contract.
Cloud marketplaces are still a new sales channel, but this $250B (and growing) market can’t be ignored. Here are key insights for 2021 and beyond.
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