Startup Strategy
Startup Strategy
Kick-Ass Content: How to Create a Compelling Case Study in Five Acts
Want to know the secret to writing a compelling case study? It's all about turning your customer's problem and the solution you provided into a compelling story. Check out this post for tips on doing just that.
by Kevin Cain Startup Strategy
Whale Hunting: How to Sell Software to Big Companies
Navigating the waters of selling software to big corporations can be daunting. Big companies — "Whales" — can be unpredictable and dangerous to smaller ones, even ones with whom they are doing business. But this doesn't have to stop you from trying, especially if you stick to these helpful tips.
by Nick Petri Startup Strategy
9 Surefire Ways To Destroy Employee Morale
Over the years I have witnessed numerous ways in which companies, founders, CEOs and managers have hurt employee morale, which in turn hurt company performance and in some cases doomed them to failure. Here are nine great ways to do just that.
by George Roberts Startup Strategy
Why Influencer Marketing is Good for Your Startup and a Word or Two About Klout
A Q&A with influencer marketing enthusiast Amanda Maksymiw, in which she discusses what makes influencer marketing so successful, some impediments to influencer marketing's success, and a word or two about algorithmic sites that measure your company's "influence."
by Amanda Maksymiw Startup Strategy
A Sense of Urgency in the Expansion Stage
Maybe you know the feeling. What used to characterize a fast-moving, agile technology startup starts to fade away, and the organization as a whole seems to have lost its innate sense of urgency - an urge to capture the market opportunity, win over the customers, and build something great in as little time as possible.
by Tien-Anh Nguyen Startup Strategy
Brand Awareness Survey Invitation Examples
To get real-time feedback on how your brand compares to your competitors', you'll want to launch a brand awareness project. Get the maximum participation in your brand awareness survey with these proven invitation templates.
by Brandon Hickie Startup Strategy
Who’s Attending your Forecast Review Meeting?
As sales teams at early stage companies grow, they have a tendency to carry with them some of the older habits that made sense when they were smaller and less focused. One of these habits is inviting people to a forecast review meeting who probably shouldn't be there.
by Ori Yankelev Startup Strategy
You’re Not Perfect, but Are You SMART-er Than the Average Entrepreneur?
So, you’re back. That must mean I didn’t hurt your feelings too badly with my last post. If you have…
by Brian Zimmerman Startup Strategy
How Should a Startup Evaluate an Acquisition Offer?
So an offer's on the table to acquire your startup company. Should you do it? Should you wait for a better offer to come along? Here are some questions to ask whenever you're tempted to exit.
by Firas Raouf