Marketing
Marketing
Averages Lie, and 4 Other Marketing Lessons From PagerDuty’s Julie Herendeen
According to CMO Julie Herendeen, all great marketing starts with an understanding of customers' problems. We couldn't agree more.
by Casey Renner Marketing
MongoDB’s Playbook for Breaking Into and Dominating a Market
We talked with MongoDB's former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.
by Jamie Wallace Marketing
Notion’s Roadmap for Building a Winning Brand [Podcast]
Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.
by Ariel Winton Marketing
SurveyMonkey’s CMO on Marketing’s Role as the World Shifts Towards Product Led Growth [Podcast]
This week's BUILD episode features Leela Srinivasan, SurveyMonkey's CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.
by Ariel Winton Marketing
Shopify’s CMO on the Science of Data-Driven Marketing [Podcast]
Jeff Weiser hasn’t exactly followed a traditional path to get to CMO, but his background in strategy and analytics has…
by Blake Bartlett Marketing
Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]
Kelly Watkins has consistently been at the heart of marketing within PLG companies – first at GitHub as the Director…
by Blake Bartlett Marketing
Wayfair: From Startup to $5 Billion [Podcast]
Balancing fast growth while building for scale is no easy task. Wayfair’s story started with hundreds of individual microsites and…
by Ashley Murphy Marketing
Demystifying Account-based Marketing [Podcast]
Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to…
by OpenView Marketing
Helping is the New Selling: Why Drift Did Away with Lead Forms [Podcast]
We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a…
by OpenView