According to CMO Julie Herendeen, all great marketing starts with an understanding of customers’ problems. We couldn’t agree more.
We talked with MongoDB’s former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.
Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.
This week’s BUILD episode features Leela Srinivasan, SurveyMonkey’s CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.