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Marketing

Marketing

Averages Lie, and 4 Other Marketing Lessons From PagerDuty’s Julie Herendeen

According to CMO Julie Herendeen, all great marketing starts with an understanding of customers' problems. We couldn't agree more.

by Casey Renner
Francesca Krihely

Marketing

MongoDB’s Playbook for Breaking Into and Dominating a Market

We talked with MongoDB's former Director of Growth Marketing, Francesca Krihely, about how she and her team built such an incredible community.

by Jamie Wallace
micro photography of a roadmap and pins

Marketing

Notion’s Roadmap for Building a Winning Brand [Podcast]

Learn why Camille Ricketts is prioritizing cleverness over efficiency, her marketing strategy for the End User Era, and more.

by Ariel Winton

Marketing

SurveyMonkey’s CMO on Marketing’s Role as the World Shifts Towards Product Led Growth [Podcast]

This week's BUILD episode features Leela Srinivasan, SurveyMonkey's CMO. Listen as she discusses the shift from consumer to enterprise (and the lessons learned along the way), how they use traditional marketing channels with a viral product, tips for developing a GTM function within a PLG company and more.

by Ariel Winton
hidden growth opportunities in your google analytics

Marketing

Shopify’s CMO on the Science of Data-Driven Marketing [Podcast]

Jeff Weiser hasn’t exactly followed a traditional path to get to CMO, but his background in strategy and analytics has…

by Blake Bartlett
Podcasting

Marketing

Kelly Watkins on Slack & The State of Marketing in a PLG Company [Podcast]

Kelly Watkins has consistently been at the heart of marketing within PLG companies – first at GitHub as the Director…

by Blake Bartlett

Marketing

Wayfair: From Startup to $5 Billion [Podcast]

Balancing fast growth while building for scale is no easy task. Wayfair’s story started with hundreds of individual microsites and…

by Ashley Murphy

Marketing

Demystifying Account-based Marketing [Podcast]

Jon Russo, Account-based marketing expert, discusses how companies can align strategic marketing initiatives with sales and account management strategies to…

by OpenView

Marketing

Helping is the New Selling: Why Drift Did Away with Lead Forms [Podcast]

We expect real-time answers in our personal lives, but when it comes to businesses, getting in touch is often a…

by OpenView

Marketing

Winning the Hearts and Minds of Customers through Storytelling [Podcast]

Andy Raskin has worked with the likes of Uber, Square, Yelp and Salesforce to help these companies tell their stories.…

by OpenView

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